# Subchapter Lead B2C Solutions Marketing at Roche

Roche is hiring a Subchapter Lead B2C Solutions Marketing. Level rates it Little AI ●○○○; you can [apply on Roche](https://jobsbylevel.com/go/a8e470b2-230f-461d-8d59-ec786e61a328?utm_medium=ai-agent).

AI Level 1, AI centrality 35 out of 100. Rotkreuz.

## Details

- Company: [Roche](https://jobsbylevel.com/companies/roche)
- AI level: AI Level 1 (score 35 out of 100)
- Location: Rotkreuz
- Posted: November 13, 2026
- Apply: https://jobsbylevel.com/go/a8e470b2-230f-461d-8d59-ec786e61a328?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=subchapter-lead-b2c-solutions-marketing-at-roche-00bc97

## Description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position The newly established B2C subchapter within the Solutions Marketing Chapter is dedicated to sustaining and rapidly growing Roche’s Business-to-Consumer (B2C) and Business-to-Individual (B2I) capabilities, driving marketing success for key consumer-facing portfolios such as Continuous Glucose Monitoring (CGM) and other specialized medical marketing solutions. As a leader in Solutions Marketing, we inspire all of our people to boldly innovate, collaborate, and deliver answers to patients, leading collectively with an enterprise mindset and consistently demonstrating our values of Integrity, Courage, and Passion. As the Subchapter Lead, B2C Solutions Marketing, you will step into a highly strategic, globally-focused leadership role, acting as the central authority for B2C marketing to provide a strong mandate, focus, and autonomy that drives speed to market in highly competitive consumer landscapes. Operating with an organization-wide and external scope, you will spend the majority of your time on forward-looking strategic marketing initiatives, architecting a dedicated consumer marketing capability from the ground up by introducing advanced marketing practices in mass media, retail/trade marketing, and integrated consumer narratives to successfully connect end-to-end capabilities across the enterprise. The Opportunity Serve as a member of the Solutions Marketing Leadership Team to co-create the overarching strategy, operating as a strategic partner to ensure B2C marketing enables the broader business strategy, while managing the budget and resourcing for the subchapter with significant influence over strategic media investments, large-scale consumer campaigns, and retail channel budgets. Inspire, lead, and develop a global subchapter of approximately 13 FTEs (comprising 10 global and 3 Hub roles, including B2C Solution, Content, Mass Media, Retail, Product Brand, and Creative Managers), establishing a stimulating workplace capable of attracting, engaging, retaining, and developing high-performing talent. Oversee the delivery of overarching B2C marketing plans, messaging, and campaign development to ensure competitive success in critical portfolios like CGM, coaching your team to operate in a highly matrixed environment so promotional activities effectively translate business needs into impactful omnichannel plans. Ensure cross-functional and global alignment with Strategic Marketing, global subchapters, and regional affiliates to deliver on global priorities, defining B2C network mandates, ring-fencing resources, and actively influencing across the globally distributed organization to champion a unified B2C marketing focus while navigating competing priorities with senior internal stakeholders. Drive the harmonization and improvement of B2C marketing processes, mass media planning, and retail channel strategies, working closely with Strategic Marketing Network Leads, global business teams, and affiliate marketing leaders to drive global-to-local activation. Model Authentic, Courageous, and Transformational Leadership by building trust through transparent communication and unwavering integrity, constructively challenging the status quo, and navigating complexity with resilience to foster an environment of psychological safety that empowers teams to achieve ambitious divisional goals. Act as a Systems Thinker to analyze complex challenges, craft integrated portfolio solutions that drive efficiency and future readiness, and foster Collaboration and Operational

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/subchapter-lead-b2c-solutions-marketing-at-roche-00bc97

Source: https://jobsbylevel.com/jobs/subchapter-lead-b2c-solutions-marketing-at-roche-00bc97

## Cite this page

Level. https://jobsbylevel.com/jobs/subchapter-lead-b2c-solutions-marketing-at-roche-00bc97.

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