# Trade Marketing Director  at Zuru

Zuru is hiring a Trade Marketing Director . Level rates it Little AI ●○○○; you can [apply on Zuru](https://jobsbylevel.com/go/a0388a5b-b639-45f1-aff7-e41a75842b64?utm_medium=ai-agent).

AI Level 1, AI centrality 35 out of 100. Bentonville | United States.

## Details

- Company: [Zuru](https://jobsbylevel.com/companies/zuru)
- AI level: AI Level 1 (score 35 out of 100)
- Location: Bentonville | United States
- Posted: September 14, 2026
- Apply: https://jobsbylevel.com/go/a0388a5b-b639-45f1-aff7-e41a75842b64?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=trade-marketing-director-at-zuru-58fbfa

## Description

About ZURU ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution. ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started. Position Overview: We are looking for an exceptional Director of Trade Marketing – U.S. to help define and elevate how ZURU goes to market. This is a highly influential commercial leadership role responsible for establishing the strategy, frameworks, operating disciplines, and standards that underpin our U.S. sales organization. The Director will own ZURU's 4P commercial framework across Presence, Price, Place and Promotion, while partnering closely with our Sales Directors to elevate forecasting, account strategy, commercial planning, and execution. This person will not directly own retailer relationships; instead, they will help ensure every Sales Director and account team has the strategy, tools, insights, and operating discipline required to win. The mandate is simple: build the commercial operating system that enables ZURU to become the best sales organization in the U.S. toy industry. Position Impact: ZURU is one of the largest and fastest-growing toy companies globally, driven by a relentless focus on innovation, disruption, and execution. As our U.S. Toys business continues to scale, we are building the commercial capabilities required to move from being a high-growth supplier to becoming a true category leader across the U.S. market. Success in this role will mean ZURU has a clearly defined and consistently executed commercial operating model across the U.S. — with stronger forecasting discipline, sharper category and retailer strategies, and every major account backed by a robust, insight-led 4P strategy. This role will help ZURU further establish itself as a best-in class commercial organization, capable of consistently driving category growth and winning with the largest retailers in the U.S Roles & Responsibilities: Own the U.S. 4P Strategy & Commercial Framework: Own and continuously elevate ZURU's U.S. 4P strategy across Presence, Price, Place and Promotion, establishing a consistent commercial standard across every retailer and channel. Develop the frameworks, tools, scorecards, and governance required translate the 4Ps from principles immeasurable execution. Partners with Sales Directors develop channel-specific, category-centric 4P strategies that reflect each channel's shopper, category strategy, competitive environment, and commercial opportunity. Establish clear standards for assortment architecture, pricing and price ladders, promotional strategy, placement, merchandising, distribution, exclusivity, and new-product launches. Create a regular review cadence tassess performance against 4P standards, identify gaps, and drive corrective action. Act as the guardian of commercial excellence, challenging teams where plans or execution fall below the required standard Sales Strategy & Commercial Planning: Partner with U.S. Sales Directors build robust annual, seasonal, and account-level sales strategies. Translate ZURU's company and category ambitions in clear retailer growth strategies, priorities, and commercial plans. Establish frameworks for account planning that clearly articulate where we will play, how we will win, and what must be true deliver the plan. Challenge Sales Directors tenure strategies are insight-led, commercially

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/trade-marketing-director-at-zuru-58fbfa

Source: https://jobsbylevel.com/jobs/trade-marketing-director-at-zuru-58fbfa

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