# ViiV Healthcare (GSK) Launch Field Engagement & Adoption Marketing Manager at GSK

GSK is hiring a ViiV Healthcare (GSK) Launch Field Engagement & Adoption Marketing Manager. Level rates it Little AI ●○○○; you can [apply on GSK](https://jobsbylevel.com/go/ce653c8c-f588-43ec-84d7-91e7c1cc5990?utm_medium=ai-agent).

AI Level 1, AI centrality 36 out of 100. Remote (Durham Blackwell Street).

## Details

- Company: [GSK](https://jobsbylevel.com/companies/gsk)
- AI level: AI Level 1 (score 36 out of 100)
- Location: Remote (Durham Blackwell Street)
- Posted: November 14, 2026
- Apply: https://jobsbylevel.com/go/ce653c8c-f588-43ec-84d7-91e7c1cc5990?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=viiv-healthcare-gsk-launch-field-engagement-adoption-marketing-manager-at-gsk-afd5b0

## Description

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. The successful candidate for Launch Field Engagement & Adoption Marketing Manager will play a critical role in translating the launch strategy for a HIV treatment brand into effective field engagement and customer adoption. This individual will lead the day-to-day development of HCP and account targeting, field readiness, field-facing tools, and adoption activation plans. The candidate will partner closely with Sales Leadership, Training, Insights & Analytics, and Operations to ensure field teams have clear priorities, actionable resources, and the insights needed to drive adoption. We are seeking a strong US marketer who can connect strategy to field execution, use data and field feedback to optimize performance, and drive cross-functional teams toward shared launch objectives. This role is based at ViiV Healthcare’s U.S. headquarters in Durham, NC and follows a hybrid working model, requiring a minimum of 2 days per week onsite. Candidates who do not currently live within commuting distance of Durham will be required to relocate to North Carolina. This role is eligible for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org) Responsibilities This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Translate the launch strategy into field engagement, customer prioritization and adoption plans. Lead day-to-day development/refinement of HCP and account targeting with Insights & Analytics and Sales Operations. Turn segmentation and opportunity insights into clear field priorities. Lead the marketing components of field readiness, including milestones, dependencies and requirements, across all field facing teams. This will include field reimbursement, payer and sales teams. Define the strategic content and customer priorities field-facing teams need to activate. Develop field-facing tools and resources that translate strategy into customer engagement. Drive the day-to-day adoption activation plan. Identify customer/account barriers to adoption and translate them into coordinated actions. Identify and

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/viiv-healthcare-gsk-launch-field-engagement-adoption-marketing-manager-at-gsk-afd5b0

Source: https://jobsbylevel.com/jobs/viiv-healthcare-gsk-launch-field-engagement-adoption-marketing-manager-at-gsk-afd5b0

## Cite this page

Level. https://jobsbylevel.com/jobs/viiv-healthcare-gsk-launch-field-engagement-adoption-marketing-manager-at-gsk-afd5b0.

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