# ViiV Healthcare (GSK) Launch Strategy and Campaign Marketing Manager at GSK

GSK is hiring a ViiV Healthcare (GSK) Launch Strategy and Campaign Marketing Manager. Level rates it Little AI ●○○○; you can [apply on GSK](https://jobsbylevel.com/go/57937e44-8f43-4dc5-97c9-4e902ec00792?utm_medium=ai-agent).

AI Level 1, AI centrality 35 out of 100. Remote (Durham Blackwell Street).

## Details

- Company: [GSK](https://jobsbylevel.com/companies/gsk)
- AI level: AI Level 1 (score 35 out of 100)
- Location: Remote (Durham Blackwell Street)
- Posted: November 14, 2026
- Apply: https://jobsbylevel.com/go/57937e44-8f43-4dc5-97c9-4e902ec00792?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=viiv-healthcare-gsk-launch-strategy-and-campaign-marketing-manager-at-gsk-c95957

## Description

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. The successful candidate for Launch Strategy & Campaign Marketing Manager will play a critical role in translating the HIV Treatment brand launch strategy into differentiated positioning, compelling customer messaging, and an integrated marketing launch plan. This individual will drive day-to-day development of launch strategy and campaign execution, ensuring priorities, milestones, and deliverables are connected across Promo, P2P, Digital, Analytics & Insights and other key cross-functional workstreams. Working under the leadership of the Launch Director, the candidate will identify market and customer insights, develop strategic recommendations, manage agency partners, and ensure consistent execution across channels. We are seeking a strong US marketer who can combine strategic thinking with disciplined execution and cross-functional leadership to deliver a successful launch This role is based at ViiV Healthcare’s U.S. headquarters in Durham, NC and follows a hybrid working model, requiring a minimum of 2 days per week onsite. Candidates who do not currently live within commuting distance of Durham will be required to relocate to North Carolina. This role is eligible for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org) Responsibilities This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Drive development/refinement of the launch commercial strategy under the Launch Director’s direction. Translate strategy into customer priorities, marketing objectives, milestones and measures of success. Lead day-to-day development of positioning, messaging architecture and campaign. Develop core campaign assets and ensure consistency across channels. Drive day-to-day execution of the integrated marketing launch plan, ensuring marketing deliverables, milestones and dependencies remain on track. Lead assigned cross-channel marketing deliverables and agency partners, ensuring execution aligns to launch strategy and customer priorities. Partner with the Launch Director to lead T-minus launch readiness meetings

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/viiv-healthcare-gsk-launch-strategy-and-campaign-marketing-manager-at-gsk-c95957

Source: https://jobsbylevel.com/jobs/viiv-healthcare-gsk-launch-strategy-and-campaign-marketing-manager-at-gsk-c95957

## Cite this page

Level. https://jobsbylevel.com/jobs/viiv-healthcare-gsk-launch-strategy-and-campaign-marketing-manager-at-gsk-c95957.

Get job alerts: https://jobsbylevel.com/newsletter