# VP, Commercial Effectiveness and Pricing at Diageo

AI Level 1, AI centrality 36 out of 100. Bangalore, India.

## Details

- Company: [Diageo](https://jobsbylevel.com/companies/diageo)
- AI level: AI Level 1 (score 36 out of 100)
- Location: Bangalore, India
- Posted: October 7, 2026
- Apply: https://jobsbylevel.com/go/b8b74faf-52e5-4161-b9d2-ce56b0c4a055

## Description

Job Description : About us: With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more About the Function: Finance at Diageo is about more than the numbers, it’s about shaping the decisions behind them. From guiding investment to unlocking growth, this team plays a critical role in how we perform today and how we plan for tomorrow. You’ll work with data, insight and digital tools to influence strategy and help drive a business that operates at global scale. It’s a fast-moving environment where no two days are the same, and where you’ll be supported to build your skills, grow your career and make a real impact. About the role The VP – Commercial Effectiveness & Pricing Lead is a senior role within the OTC Operations responsible for providing the data, insights, pricing operations, commercial planning and digital capabilities that enable markets to make better and faster commercial decisions. The role will work closely with Market Commercial, Revenue Growth Management and Finance teams , providing trusted performance visibility, actionable insights and efficient execution support across pricing, commercial planning and sales effectiveness. Markets retain ownership of NSV, commercial strategy and commercial performance. GBS enables markets through strong data, analytics, processes and operational capabilities. The role will also partner with GPO and COT/Transformation teams to standardise processes, evaluate improvement opportunities and drive adoption of new capabilities across markets. Key Accountabilities 1. Commercial Performance & Insights Provide markets with timely, accurate and actionable visibility of commercial performance. Develop and maintain reporting, dashboards and analytics covering sales, NSV, distribution, ROS, market share, innovation, customer/channel performance and commercial execution. Translate data into insights and recommendations that help markets identify performance gaps and opportunities. Establish consistent performance definitions, reporting standards and trusted data sources across markets. 2. Pricing & RGM Operations Provide operational and analytical support to markets for pricing and RGM activities . Support CPI pricing, NPD pricing, everyday deals, ad-hoc discounts, credit calculations and Anaplan pricing. Maintain pricing databases and support price-chain, P&L and profit-pool analysis. Identify pricing process, data and execution issues and work with markets to resolve them. Drive standardisation and simplification of pricing operations where appropriate. 3. Commercial Planning & Sales Effectiveness Provide data, tools and analytical support for commercial planning, territory optimisation, journey planning and customer coverage . Support route-to-market modelling, outlet segmentation, call scheduling and CPD analysis. Develop solutions that reduce manual planning and enable commercial teams to focus on the right customers and opportunities . Track adoption and effectiveness of commercial planning tools and ways of working. 4. Data, Analytics & Digital Enablement Build and manage scalable commercial data and analytics capabilities within GBS. Deliver dashboards and reporting for MBR, S&OE, RGM, sales, stock, depletions, customer and channel performance. Drive automation, AI, process simplification and improved data foundations. Provide business ownership and support for key commercial platforms including EDGE365, ECM, Portatour, Trax, Anaplan,

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Source: https://jobsbylevel.com/jobs/vp-commercial-effectiveness-and-pricing-at-diageo-1f9bd8

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