# VP, Head of Marketing & Communication (Asset Management) at First Abu Dhabi Bank

First Abu Dhabi Bank is hiring a VP, Head of Marketing & Communication (Asset Management) in Abu Dhabi, United Arab Emirates. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/ff71b8fc-01b0-4faa-9ff8-1553da75f064?utm_medium=ai-agent).

AI Level 1, AI centrality 27 out of 100. Abu Dhabi, United Arab Emirates.

## Details

- Company: [First Abu Dhabi Bank](https://jobsbylevel.com/companies/first-abu-dhabi-bank)
- AI level: AI Level 1 (score 27 out of 100)
- Location: Abu Dhabi, United Arab Emirates
- Posted: October 19, 2026
- Apply: https://jobsbylevel.com/go/ff71b8fc-01b0-4faa-9ff8-1553da75f064?utm_medium=ai-agent

## Description

JOB SUMMARY / INTRODUCTION Own the FAB Asset Management brand end-to-end across all FAB AM entities (ADGM and CMA), acting as custodian of the FAB AM brand charter, visual identity and tone of voice, in coordination with Group Corporate Communications where required. Define and execute a multi-year marketing and communication plan commensurate with FAB AM’s ambition, covering brand, client-facing materials, digital, media, thought leadership, events and internal communication. Define the standards, structure and content of the full client-facing document suite - presentations, factsheets, fund and mandate reporting, brochures and pitchbooks - working hand in hand with the Investments team, with production executed by Back Office. Own the marketing budget, the agency and vendor panel, and ensure all materials meet ADGM, CMA, Group brand and compliance requirements. Live and demonstrate the FAB AM values. KEY RESPONSIBILITIES Brand ownership: Act as owner and custodian of the FAB AM brand across all entities - charter, visual identity, templates, naming conventions, tone of voice and application across every client and market touchpoint - coordinating with Group where alignment or approval is required. Marketing and communication plan: Build, obtain approval for and execute an annual and multi-year marketing and communication plan aligned with the commercial strategy, with clear objectives, audiences, messages, channels, calendar, budget and success measures. Client-facing document suite: Define the content, structure, hierarchy of information and design standards for presentations, pitchbooks, brochures, fund and strategy factsheets, and client reporting; own the template library and the quality and consistency of the output produced by Back Office. Reporting design and standards: Work with Investments, Operations and Back Office to define what is reported, how performance and portfolio data is presented and commented, and the editorial standards applied, ensuring materials are clear, accurate, comparable and client-ready. Partnership with Investments: Work side by side with the investment teams to translate strategies, market views and performance into compelling and accurate narratives - market commentaries, outlooks, thought leadership, product stories and campaign content. Digital, web and social media: Own the FAB AM digital presence, including website content and structure, LinkedIn and social channels, digital campaigns, SEO and analytics, ensuring a consistent and professional brand experience. Media relations and thought leadership: Manage press and media relations, spokesperson support, interviews, publications and market commentary programmes that position FAB AM as a reference asset manager in the region. Events and sponsorships: Plan and deliver client and market events, conferences, roadshows, product launches and sponsorships end-to-end, from concept and budget to logistics, content, follow-up and measurement. Commercial and campaign support: Support institutional and retail distribution with campaigns, sales enablement material, product launch communication and partner or distributor co-branded content. Budget and vendor management: Own, track and control the marketing budget; select and manage agencies, designers, media, event and digital partners, including scoping, costs, service levels and performance. Regulatory and compliance control: Ensure all marketing materials and client communications comply with ADGM and CMA requirements as well as Group brand, legal and compliance standards, including approval workflows, disclaimers, versioning and record-keeping. Internal communication and culture: Lead internal communication initiatives that strengthen FAB AM’s identity, culture and employee engagement. Measurement and reporting: Define and report marketing KPIs - reach, engagement, campaign effectiveness, event conversion, brand perception - and contribute to periodic management reporting and dashboards.

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/vp-head-of-marketing-communication-asset-management-at-first-abu-dhabi-bank-2664c2

Source: https://jobsbylevel.com/jobs/vp-head-of-marketing-communication-asset-management-at-first-abu-dhabi-bank-2664c2

## Cite this page

Level. https://jobsbylevel.com/jobs/vp-head-of-marketing-communication-asset-management-at-first-abu-dhabi-bank-2664c2.

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