# VP, People at Coast

Coast is hiring a VP, People in New York, United States. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/1960c2b2-c318-42f5-823a-703e09e98a56).

AI Level 1, AI centrality 38 out of 100. New York, NY.

## Details

- Company: [Coast](https://jobsbylevel.com/companies/coast)
- AI level: AI Level 1 (score 38 out of 100)
- Location: New York, NY
- Posted: October 8, 2026
- Apply: https://jobsbylevel.com/go/1960c2b2-c318-42f5-823a-703e09e98a56

## Description

What is Coast Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country's 500,000 commercial fleets, 40 million commercial vehicles, and many millions of commercial drivers. Our customers include plumbing and HVAC contractors, trucking companies, and last-mile delivery businesses. The incumbent technologies that cater to these customers are decades old, and businesses with fleets increasingly demand modern digital experiences and transparent financial services products. Coast's mission is to deliver this at scale, beginning with the Coast Fleet and Fuel Card, built on Coast's spend management platform. Coast has invested heavily in building a culture of humble, collaborative, talented, and hardworking people, across every function and level of seniority, who believe in the company's mission and enjoy working with one another. That culture has been the foundation of Coast's success so far - see our Glassdoor - and protecting it through the next stage of growth, as Coast adds new functions and new leaders, is a central part of this role. About the Role Coast hired its first people operations lead two years ago to stand up the basics: benefits, onboarding, policies, and the day-to-day experience of the Coast offices. Since then, Coast has grown its total funding to $135 million and its team to about 130 people across two offices: our New York City headquarters, home to roughly two thirds of the team, and our sales and operations office in Utah. The People function now needs to grow with the company. You'll be Coast's first VP, People, the company's senior people leader, building and running the function end to end: People Operations, Total Rewards, Talent (recruiting, performance, and career development), and Culture. You'll partner directly with the executive team on org design, leadership development, and the people decisions that shape how Coast scales, while making sure the fundamentals (comp, performance, compliance, onboarding) are run well. This is a build role: you'll inherit a foundation and turn it into a people strategy that keeps pace with the business. You'll report to Stephen Rosen , Coast's SVP of Operations, and lead a team that includes our Head of Talent, People Ops Lead and a growing people team. What You'll Do Build and lead the People function Take People Operations from a foundational function to a full People org: design the team, the roadmap, and the systems (HRIS, payroll, benefits administration) that scale with headcount. Own the People budget and the tooling decisions that come with it. Hire, develop, and lead the People team as it grows. Partner with the executive team and managers Work with leadership and the CEO on organizational design, headcount planning, and the People implications of major business decisions. Coach managers through hiring, performance, promotions, and difficult conversations, and build the manager enablement program Coast doesn't have yet. Be the person leaders and teammates trust with hard people problems. Own recruiting, performance, and career development Design and run the performance review and promotion cycles, and the career frameworks that make "what good looks like" clear at every level. Build the systems that catch performance and engagement issues early, while there is still time to address them. Lead recruiting through our Head of Talent, owning hiring plans, process, and the candidate experience for both offices, including sales and operations hiring in Utah. Partner with hiring managers to keep the hiring bar high as Coast grows. Drive compensation, equity, and benefits strategy Design Coast's compensation philosophy and pay bands, and partner with Finance on the equity strategy that keeps offers competitive. Source and manage the benefits, perks, and platforms that make Coast a place people want to build their careers. Run comp cycles with the rigor and fairness a growing company needs. Partner with Finance,

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/vp-people-at-coast-960280

Source: https://jobsbylevel.com/jobs/vp-people-at-coast-960280

## Cite this page

Level. https://jobsbylevel.com/jobs/vp-people-at-coast-960280.

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