Director of Product Marketing and Market Research

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Product Marketing and Market Research based in the United States.

As Director of Product Marketing and Market Research, you will lead two closely connected disciplines: bringing products to market effectively and developing a deep understanding of customers, competitors, and market dynamics. You will oversee product marketing strategy across a complex B2B SaaS portfolio spanning multiple product areas and commercial models. Beyond launches, you will build the strategic layer that drives sustained product adoption, engagement, retention, and revenue contribution. You will also establish market research and competitive intelligence as ongoing capabilities that shape product and business decisions. As a senior leader, you will develop the product marketing team, influence executive stakeholders, and define how AI can elevate the function. This is a high-impact opportunity for an experienced marketing leader who thrives in fast-moving, high-growth environments and combines commercial thinking with strong customer and market insight.