Director, Product Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Product Marketing based in the United States.

The Director, Product Marketing will lead portfolio-wide marketing strategy across a diverse range of diagnostic and testing solutions. This senior leadership role will shape positioning, commercialization, market adoption, and lifecycle strategies across multiple product lines. You will work closely with Product Management to influence portfolio strategy and roadmap decisions while partnering with commercial teams to ensure successful launches. The role combines strategic leadership, market intelligence, customer insight, and data-driven decision-making. You will prioritize investments across a broad portfolio, identifying the opportunities most likely to drive growth and competitive differentiation. You will also lead and develop a team of portfolio marketing professionals while connecting their work into one cohesive product marketing function.