Lifecycle and Expansion Marketing Director

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle and Expansion Marketing Director based in the United States.

This is a senior marketing leadership role focused on building a high-performing post-sale growth engine from the ground up.
You will own the customer lifecycle across onboarding, adoption, expansion, renewal, and win-back, with direct accountability for marketing's contribution to revenue growth.
Working closely with Sales, Customer Success, RevOps, Product Marketing, and ABM, you will turn customer behavior and product usage into actionable growth opportunities.
You will build lifecycle architecture, automated journeys, segmentation, triggered campaigns, and customer communications designed around measurable outcomes.
A major focus will be transforming buyer engagement and product intelligence into qualified expansion pipeline across seats, departments, and product lines.
You will establish the metrics, processes, and operating model needed to improve retention, adoption, time-to-value, and expansion across the installed base.
This is an ideal opportunity for a strategic and hands-on leader who thrives in ambiguity, enjoys building new functions, and wants a direct impact on SaaS growth.