Assistant Manager, Mobile Experiences Retail Marketing (Laos Branch)

Position Summary

Role and Responsibilities

1. Strategy & Collaboration

• Partner with Product Marketing and Channel team to develop and execute tailored channel promotions.

• Serve as a core collaborator for Product Marketing, Retail Marketing, and Sales Teams across all channels.

• Ensure strategic and budgetary alignment between Sales field needs and Marketing initiatives.

• Provide leadership in translating marketing strategy into executable, high-impact programs.

2. Analysis & Improvement

• Analyze channel sell-through, promotion results, and shop performance, implementing data-driven improvement plans.

• Conduct competitive analysis (benchmarking, pricing, and movement) and report findings to relevant teams.

• Streamline marketing data tracking and store mapping to inform and drive improvement plans.

• Partner with Sales and Retail Marketing on shelf share analysis, audits, and improvement recommendations.

3. Channel Development & Performance

• Identify and develop new channels to support overall business and sales growth.

• Define and implement key KPI metrics to measure efficiency and guide resource allocation.

• Execute systematic retail outreach to secure high mindshare with store managers and sales influencers.

4. Training & Administration

• Coordinate and manage training and development for Channel and Retail Marketing staff.

• Perform special projects and other duties as assigned by management.

Skills and Qualifications

• Develops professional expertise by complying with company policies and procedures

• Works on problems of moderate scope where analyzing situations or data requires a review on various factors

• Exercises judgment within defined procedures and practices to determine appropriate action

• Normally receives general instructions on routine work with detailed instructions on new projects or assignments

• Generally requires a bachelor's degree with a minimum 2 years related experience, or advanced degree without experience

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