AmazonPosted 2mo ago

Account Based Marketing Manager (Public Sector), Field Marketing-APJ

Account Based Marketing Manager (Public Sector), Field Marketing-APJ at Amazon scores 25 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

IN, HR, Gurugramseniorfull-time

AI in this role

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within the Public Sector Business Segment in India. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives focused on digital transformation and cloud adoption.

The ABM Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth for strategic accounts in the Indian market. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders while building strategic partnerships across enterprise technology solutions.

Key job responsibilities
• Develop and execute comprehensive account-based marketing campaigns targeting high-value accounts in the Public Sector Business Segment in India
• Design and implement multi-touch, multi-channel ABM programs that align with account-specific business objectives and buying journeys
• Create personalized engagement strategies for target accounts, including executive roundtables, customer events, and bespoke content experiences
• Plan and execute strategic events including executive briefings, industry forums, and account-specific workshops to drive engagement and pipeline acceleration
• Collaborate closely with sales teams to develop account plans and coordinate marketing activities that support account penetration and expansion
• Leverage intent data and account intelligence to identify engagement opportunities and optimize campaign tactics
• Analyze campaign performance at the account level and provide strategic, data-driven recommendations for continuous optimization
• Manage relationships with vendors and agencies to deliver high-impact ABM programs and events

Basic qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Preferred qualifications

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience creating brand marketing content

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.