Account Executive, Sports & Betting (Media & Entertainment)

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Overview of the Role
Salesforce is looking for a senior, entrepreneurial Account Executive to lead our growth in the Sports and Betting space in Italy. You will own a focused set of named accounts across two segments: enterprise gaming and betting operators, and enterprise and mid-market sports organisations, primarily football clubs.
Betting is a largely greenfield opportunity for Salesforce in Italy: we are looking for someone who can open doors, build credibility with C-level stakeholders and turn first conversations into strategic, multi-cloud relationships. In football, you will help clubs transform how they engage fans, grow commercial revenue and monetise their data.
Think of yourself as the “General Manager” of your territory: mapping account strategies, orchestrating resources and acting as an extension of your customer. You will work closely with product specialists (co-primes), Solution Engineers and Architects, and our partner ecosystem to bring the full Salesforce platform, including Data Cloud and Agentforce, to your accounts.
Responsibilities

• Build and execute account plans for a portfolio of named betting operators and football clubs, with a strong focus on net new logos and expansion.
• Leverage your existing network to open and accelerate opportunities with key decision makers (CEO, CMO, CDO, CIO, Head of CRM, Head of Fan Engagement, Chief Commercial Officer).
• Act as a trusted digital advisor, deeply understanding your customers’ business challenges: player acquisition and retention, responsible gaming and regulatory compliance, fan engagement, ticketing, sponsorship and membership revenues.
• Lead complex, multi-stakeholder sales cycles from first contact to close, building compelling business cases and value-based proposals.
• Orchestrate internal teams and partners to design winning strategies and deliver measurable outcomes.
• Maintain an accurate pipeline and forecast, consistently delivering against quota.
• Represent Salesforce at industry events and within the Italian sports and gaming communities, contributing to our brand and to our Ohana.

Required Skills and Qualifications

• Degree or equivalent relevant experience. Experience will be evaluated based on the core competencies for the role (e.g. leadership roles, work experience, volunteer roles, military experience).
• 6+ years of technology sales experience, preferably in Software, SaaS or Business Applications, with a significant part in enterprise accounts.
• An established network of relationships within the Italian gaming and betting industry.
• Proven track record of net new business in greenfield or under-penetrated territories.
• Experience managing long, complex sales cycles with large deal sizes and multiple stakeholders, including C-level.
• Solid forecasting discipline and consistent overachievement of quota and revenue goals in the Italian market.
• Fluent in Italian and English.

Preferred Skills and Qualifications

• An established network within Italian football (Serie A clubs and related organisations).
• Direct experience selling to betting operators, sports clubs, leagues or sports media.
• Understanding of the Italian regulatory landscape for gaming (ADM, responsible gaming, data privacy).
• Familiarity with CRM, Customer Data Platforms, marketing automation or AI use cases in sports and entertainment.
• Formal sales methodology training (e.g. MEDDPICC, Challenger, Command of the Message).
• Ability to build strategic alliances with partners and system integrators.
• Excellent interpersonal, executive presence and storytelling skills.
• Highly self-motivated, comfortable operating with autonomy in a fast-paced environment.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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