AmazonPosted 2mo ago

CN Strategy and Insights Lead, Ads Analytics & Insights

CN Strategy and Insights Lead, Ads Analytics & Insights at Amazon scores 36 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

CN, 31, Shanghaileadfull-time

AI in this role

Amazon Advertising operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on amazon.co.jp, across our other owned and operated sites like Prime Video and IMDb, on other high-quality sites across the web, and on devices. The Analytics & Insights (A&I) organization develops actionable insights using Amazon's unique data to influence how advertisers promote their businesses. Our insights and measurement solutions enhance their marketing decision-making, leading to them being measurably more successful with Amazon. The A&I organization consists of a variety of different practices, which are groups that focus on different approaches to create these insights. We are currently looking for a highly skilled and motivated JP Strategy and Insights Lead to help scale our growing advertising business. The CN Strategy and Insights Lead is a key member of the team at Amazon Advertising, taking a consultative approach, building deep relationships with advertisers, sales, account management, retail, and other Amazon business partners to analyze and measure the success of advertisers' performance on Amazon. On a daily basis, CN Strategy and Insights Lead activities include analyzing metrics of success for a business or category, combining cultural relevancy and data-driven analytics to shape brand insights recommendations, communicating recommendations to senior stakeholders in a clear and compelling fashion, actively share POV on market and industry to educate our clients and build trust. The strategic and consultative digital expertise, a strong ability to spot emerging communication/technology trends and confidently articulate solutions to senior clients, along with strong leadership in driving complex initiatives to force multiply are all critical to delivering customer success in this role.

Key job responsibilities
• Leverage Amazon’s proprietary data, tools, and third-party research to uncover actionable insights, develop expertise in proprietary metrics, and continuously improve how insights are analyzed and communicated to advertisers.
• Combine Amazon 1P insights with your expertise in advertising industry trends, technology, and customer business understanding, along with cultural insights, to guide C-suite marketing leaders through compelling narratives and regular in-person presentations that help shape and evolve brand strategy.
• Present findings and insights in a consultative approach to the client and collaborate with the relevant internal teams in order to deliver customer success.
• Actively share POV on market and industry in T2T meeting and at industry events to educate our clients, build trust, and establish thought leadership.
• Turn customer success ideas into strategic initiatives by inventing critical solutions, driving significant improvements, establishing scalable processes, or deprecating outdated ones—based on direct engagement with internal and external customers to deliver success at scale.
• Collaborate cross-functionally, communicate effectively across multiple business functions.
• Educate your internal and external stakeholders on Amazon insights and measurement offerings by delivering learning sessions, writing training documentation, and producing whitepapers.
• Advocate for data-driven decision making and encourage clients to act on recommendations, and drive thought leadership.
• Demonstrate a passion for learning new skills and adopting new methodologies and tools.
• Lead new insights initiatives and partnerships with internal and external stakeholders, e.g. agencies, market research vendors, AdTech partners.

About the team

Basic qualifications

- - 8+ years of Data Analysis & Strategic Consulting Experience
- - Business-Level Chinese and English Language Proficiency

Preferred qualifications

- - Experience analyzing large datasets and translating them to actionable business insight
- - Experience working in MarTech and building data/insight workflows within marketing strategy planning

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.