AmazonPosted 3mo ago

Customer Lifecycle Manager, IN Marketing

Customer Lifecycle Manager, IN Marketing at Amazon scores 25 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

IN, KA, Bengalurumidfull-time

AI in this role

IN Marketing, Amazon is looking for a self-motivated and data-driven Marketing Manager to help develop and deliver to Customer Lifecycle objectives. The Marketing Manager will be responsible for the Lifecycle initiatives related to IN Stores. This is a unique opportunity to play a key role in an exciting, developing charter, influencing customer actions. We are looking for an entrepreneurial, innovative and analytical candidate with an eye for identifying customer insights and transforming them into scalable actions. He/she will be responsible for managing the execution of acquisition, engagement and retention initiatives, primarily via online channels including onsite experience, paid channels, mass marketing, social media and mobile as well as for developing and executing content experimentation initiatives, analyzing metrics and providing actionable insight into performance. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with a varied set of software and editing tools, with excellent stakeholder management skills and ability to influence without authority

Key job responsibilities
As a Manager, IN Lifecycle Marketing, you will:-
- Collaborate with analytics, BI, data science, and finance teams to to optimize lifecycle measurement, with the aim of increasing Lifetime Value and profitability
- Integrate data from various sources (marketing automation platforms, analytics tools) to create a comprehensive view of customer behavior
- Drive the adoption and utilization of the lifecycle measurement framework, serving as a center of excellence and providing guidance on its application across the customer journey, from acquisition to engagement and retention
- Support development of key performance indicators (KPIs) to measure the success of lifecycle marketing initiatives and identify areas for improvement
- Drive efficiencies across marketing functions by streamlining processes and implementing best practices
- Collaborate with product, content, and other teams to incorporate customer insights and support growth through data-driven content and segmentation strategies
- Identify potential gaps in the customer lifecycle, working with teams to recommend data-driven solutions
- Collaborate with cross-functional teams to ensure consistent experiences throughout the customer lifecycle
- Support the planning and prioritization of initiatives with cross-functional stakeholders like marketing operations, growth marketers, and product managers

Basic qualifications

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Bachelor's degree or equivalent in a related technical field
- 2+ years of professional non-internship marketing experience
- Experience experience using data and metrics to measure impact and determine improvements
- 1+ years of Excel or Tableau (data manipulation, macros, charts and pivot tables) experience
- Experience using Microsoft Excel to manipulate and analyze data, with the ability to transform data into actionable insights
- Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
- Experience working with and influencing senior level stakeholders

Preferred qualifications

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Master's degree or equivalent in econometrics, statistics, industrial engineering, operations research, optimization, data mining, analytics, or equivalent quantitative field
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience in web security and experience with automation and any version control tools
- Bachelor's degree in full-time industry or military work, or experience working for Amazon or any Amazon subsidiary or affiliate

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