JobgetherRemote · Brazil
1h ago
AmazonPosted 6d ago
L1
Digital Marketing Manager, Web Strategy, AWS Marketing Integrated Demand Center
Digital Marketing Manager, Web Strategy, AWS Marketing Integrated Demand Center at Amazon scores 0 out of 100 on AI centrality, which makes it a Level 1 role on this board.
US, WA, Seattlemidfull-time$87k-$152k
AI in this role
Lead web strategy, page templatization, and experimentation roadmaps to scale AWS marketing content and user experiences globally.
adobe-experience-managerexceltableau
digital-marketinga-b-testingweb-strategycontent-strategyseo
The ideal candidate can drive alignment across multiple teams at once and has a track record of turning ambiguous, cross-functional problems into structured, repeatable solutions. This role requires strong communication skills and a clear understanding of brand guidelines, website systems, and technical capabilities. You'll define where content should live on the site, run A/B tests to validate decisions, and develop templates and page strategies that scale across regions. This is a high-visibility role with real impact on how customers experience product marketing content across the website.
Key job responsibilities
* Create world-class customer experiences on AWS digital properties.
* Define the strategy and templatization of marketing pages, building standardized frameworks that raise customer engagement and drive AWS demand globally.
* Collaborate with stakeholders across various web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that achieve business goals and raise the bar for customer experience with each launch.
* Own the A/B testing and experimentation roadmap to validate decisions and continuously improve page performance.
* Approach quality assurance (QA) with a high degree of rigor to ensure the customer experience meets a high quality bar before publication.
Basic qualifications
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- Experience managing or working within cross-functional marketing and creative teams
- Experience with web development, specifically with Adobe Experience Manager (AEM) or other enterprise CMS
Preferred qualifications
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience leading and managing migration and transformation programs
- Experience with A/B testing, especially around audience segmentation and targeting
- Experience working in ticketing platforms such as Asana, JIRA, Workfront or similar tools
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Digital MarketingA B TestingWeb StrategyContent StrategySeoAdobe Experience ManagerExcelTableau
Questions you could be asked
- Tell me about a project where digital marketing was part of your work. What did you do?
- Tell me about a project where a b testing was part of your work. What did you do?
- Tell me about a project where web strategy was part of your work. What did you do?
- Tell me about a project where content strategy was part of your work. What did you do?
- Tell me about a project where seo was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Digital Marketing, A B Testing, Web Strategy, Content Strategy, and Seo. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
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