Event & Digital Marketing Manager

MISSIONS & RESPONSIBILITIES
CUSTOMER INTELLIGENCE
-Understand local market size, ecosystem and key players
-Understand local regulatory environment and other local go to market barriers and enablers
-Work with key partners / players of the ecosystem to remove/ evolve barriers
-Articulate specific local market insights and local players needs to feed segment strategy
-Understand positioning, messaging, buyer and partner personas and other information regarding products and services to target and generate high quality leads, pipeline and revenue

SALES ENABLEMENT
-Build locally adapted marketing materials and value proposition for targeted customer segment
-Map key players and potential strategic partners. Identify targets on segment and facilitate first discussions
-Work with Account team, Solution Sales, PLMs on the deployment of segment offers on existing customer base
-Work closely with the sales teams to establish clear customer insights (strategic priorities, organizational leverage & obstacles, purchasing criteria)
-Contribute to answer local RFPs and RFQs to deliver revenue, including the gathering of all local intelligence supporting the recommendation of pricing
-Create and maintain relationships with the target audience by being sales-focused to achieve target lead and pipeline generation goals

CAMPAIGNS / LOCAL NETWORKS
-Proactively create demand generation campaigns with partners based on segment go to market
-Develop and drive communications and programs leveraging classic approach (events , seminars, ... ) as well as digital engagement (using all marketing automation tools )
-Create Events plan and strategies (e.g. webcasts, Tradeshows etc.) to communicate the latest and greatest programs/promotions
-Work tightly with regional Account and Sales in each territory to optimize campaigns planning and execution

REPORTING
-Build and maintain a solid local marketing plan and associated events calendar and budget
-Produce dashboards and analysis focused on achieving Revenue/Pipeline, Awareness and Operational Efficiency
-Manage the lead follow up process with the Sales development reps/Team
-Understand and document Return on local Marketing Investment (ROMI)

DECISIONS OWNED / KEY DELIVERABLES
-Country’s Field Marketing Strategy (incl. events, campaigns, promotions)
-Business intelligence and insights on local market
-Value proposition
-Local Business Development Plan
-Participate to the local pricing

KEY INTERACTIONS
-Sales teams
-Account Marketing
-Segment Marketing
-Digital & Content Marketing team
-Communication
-Market & Competitive Intelligence
-PLMs

SKILLS & EXPERIENCE REQUIRED
-Clear understanding of the ecosystem and marketing trends
-Understanding of the Segment and products promoted
-Ability to run complex projects including stakeholders from various backgrounds and companies
-Strong project management skills and relationship building skills across various teams
-Good understanding of Sales Funnel management
-Strong knowledge Digital Marketing tools and techniques : Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM and Customer Personal Data management (GDPR)
-At ease with Marketing Automation platforms to manage campaign programming and track leads generation
-Experience with setting up and managing optimization experiments to improve conversion rate
-Familiarity with reporting/BI tools
-Ability to manage multiple campaigns running at the same time
-Excellent communication skills, partner relationship skills, and team leadership skills

KPIs
-Market or Value share on targeted segments
-Individual campaign success (based on campaign KPIs)
-Revenue/Pipeline
-Operational Efficiency (SFDC, DOMO…)
-Number of customers progressing through funnel
-Number of on-going new sales discussions