AmazonGEO editor, Amazon News
Amazon is hiring a GEO editor, Amazon News in New York, United States. It pays $89k-$155k a year and Level rates it ; you can apply on Level.
AI in this role
Lead GEO/SEO evergreen content strategy to maximize visibility across generative AI engines like ChatGPT, Gemini, and Perplexity.
This role requires deep AI search engine optimization knowledge, strong editorial expertise, and the ability to work cross-functionally with editorial, communications, and technical teams across a global organization. This person must also be data-driven and be able to develop tactics to drive business goals, engagement, and reach. The ideal candidate is analytical, curious about AI, an effective storyteller, and thinks about content first — diving into GEO data to identify content opportunities that are both compelling for readers and optimized for machines.
This role is part of the Amazon News team, which sits within Amazon’s Communications & Corporate Responsibility org. Amazon News serves as the first and most trusted source of news and information about Amazon for external audiences. We help customers understand what Amazon is doing globally — from fostering a great workplace and driving innovation to supporting small business and sustainability. We tell the larger story of who Amazon is through compelling content on AboutAmazon.com and our off-platform distribution channels such as our email newsletter.
This is an individual contributor role based in New York, NY.
Key job responsibilities
• Lead the GEO/SEO evergreen story archive, owning the editorial roadmap and prioritization for which stories to build, refresh, or optimize.
• Partner with editorial and business communications teams to identify, coordinate, and shape evergreen stories, aligning on goals, priorities, timelines, and messaging.
• Apply GEO best practices to content structure, framing, and language so stories perform in generative engines while remaining compelling and accurate for human readers.
• Experiment with and adopt emerging AI tools and workflows to scale GEO content production.
• Monitor and optimize how these evergreen stories surface in AI chatbots such as ChatGPT, Perplexity, and Google AI Overviews, including tracking citations and visibility.
• Develop and maintain editorial standards, guidelines, and best practices for GEO across the Amazon News content ecosystem.
• Use dedicated SEO tools (such as Google Search Console, SEMRush, Sistrix, Screaming Frog) and GEO tools (Scrunch, WriteSonic).
• Understand customer search and AI discovery behavior and provide guidance to teams to help them meet customers where they are.
• Develop and implement link and traffic building strategies.
• Stay current on industry trends, competitor techniques, and best practices across SEO, GEO, and AI-driven content discovery.
Basic qualifications
- Bachelor's degree
- 4+ years of search engine optimization experience, with a track record of increasing organic traffic.
- 4+ years of editorial or content development experience.
- 4+ years of experience in marketing, journalism, or related fields.
- 2+ years of experience with Excel including complex formulas, pivot tables, and data manipulation.
- Familiarity with how LLMs surface and cite content, and strategies to improve AI discoverability.
- Experience working cross-functionally with editorial, communications, or marketing teams to coordinate and deliver content.
- Excellent verbal and written communication skills, with strong story judgment and a genuine interest in storytelling.
- Demonstrated ability to manage and prioritize a high-volume content pipeline against clear targets.
Preferred qualifications
- Experience working in SEO/GEO within a journalism or media organization, with a strong track record of using search insights to shape and optimize editorial content.
- Experience with Generative Engine Optimization (GEO) tools (e.g. Profound, ScrunchAI, Writesonic) — including tracking and optimizing content visibility in AI-powered tools and LLMs.
- Familiarity with SEO and data tools, including SEMRush, Google Search Console, Google Analytics or Adobe Analytics, and Content Management Systems.
- Experience working at a global company managing international, multi-language projects.
- Demonstrated fluency with AI tools to accelerate content development, editing, and day-to-day work — with sound judgment about where AI adds value and where it does not.
- Proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced online environment.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 88,700.00 - 155,200.00 USD annually
How we rate this
GEO editor, Amazon News at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where seo was part of your work. What did you do?
- Tell me about a project where geo was part of your work. What did you do?
- Tell me about a project where content editing was part of your work. What did you do?
- Tell me about a project where generative ai optimization was part of your work. What did you do?
- Walk me through how you've used ChatGPT in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Seo, Geo, Content Editing, Generative AI Optimization, and ChatGPT. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
Want an expert to read your CV for this job?
Free. Send your CV and the role you want next. We reply by email within 2 to 4 business days.
Get new AI jobs (Works on AI ●●●○ or higher) by email
One email a week with the new AI jobs (Works on AI ●●●○ or higher), each rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.
Free. One email a week. Unsubscribe in one click.
Similar roles
Other roles that work on AI, at other companies.
What kind of AI work fits you?
Answer 12 practical questions in about three minutes. Get a simple profile, the work it points to, and live roles to explore next.
Find my next step