JobgetherRemote · India
just now
AmazonPosted 1w ago
L1
Head of Marketing, Korea, AWS , Field Marketing-APJ
Head of Marketing, Korea, AWS , Field Marketing-APJ at Amazon scores 0 out of 100 on AI centrality, which makes it a Level 1 role on this board.
KR, Seoulseniorfull-time
AI in this role
Head of marketing for AWS Korea defining and executing go-to-market strategies and demand generation programs.
marketing-strategydemand-generationb2b-marketingcampaign-management
As the Head of Marketing for Korea, you will be the single-threaded owner of marketing strategy, planning, and campaign execution targeting startups, developers, digital natives, SMBs, enterprises, and public sector customers across Korea. You will lead and develop a high-performing regional marketing team, drive orchestration across global marketing functions — including the Integrated Demand Centre (IDC), digital marketing, and events (Flagship and Cohort) — and deliver locally resonant programs that accelerate customer acquisition, pipeline growth, and brand awareness.
You will partner closely with the Korea sales leadership team, cross-functional marketing leaders across Asia Pacific & Japan (APJ), and global corporate teams to ensure marketing programs are tightly aligned to business priorities and deliver measurable impact.
The ideal candidate combines strategic vision with executional rigor, has a proven track record of building and scaling marketing functions in Korea's technology landscape, and brings a genuine passion for cloud technology and an entrepreneurial mindset.
Key job responsibilities
• Create compelling, results-driven marketing plans, complete with market assessments that deliver identified objectives to the business
• Overseeing implementation of the Marketing strategy for Korea - including campaigns, events, digital marketing, and PR.
• Lead overall implementation of marketing programs including lead generation activities,
eMarketing campaigns, product & solutions sales support, reference programs, customer & developer marketing programs, etc.
• Organize, assist and implement marketing events, including the AWS Summits, exhibitions, seminars, tradeshows and product launches.
• Day to day management and development of the marketing team.
• Work closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact Amazon Web Services brand equity.
A day in the life
The Head of Marketing for Korea will be responsible for building and executing marketing plans that deliver customer acquisition and retention programs necessary to power AWS's continued growth in Korea. The role's core responsibility is to use a combination of strong strategic planning and hands-on execution skills to successfully plan, develop, execute, and measure demand generation programs that deliver marketing contribution to the sales pipeline. You will operate at the intersection of strategy and action — setting the quarterly roadmap in the morning, reviewing campaign performance data over lunch, and joining a customer event debrief in the afternoon. No two days look the same, and that's what makes this role exciting.
Basic qualifications
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience managing and developing marketing teams
- Experience using data and metrics to drive improvements and measure marketing effectiveness
Preferred qualifications
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales
- Experience in B2B technology marketing, cloud computing, or SaaS industries
- Deep understanding of the Korea technology and enterprise market landscape
- Experience in traditional and emerging media channels including digital display, online video, paid social, and event marketing
- MBA or equivalent advanced degree preferred
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Marketing StrategyDemand GenerationB2b MarketingCampaign Management
Questions you could be asked
- Tell me about a project where marketing strategy was part of your work. What did you do?
- Tell me about a project where demand generation was part of your work. What did you do?
- Tell me about a project where b2b marketing was part of your work. What did you do?
- Tell me about a project where campaign management was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Marketing Strategy, Demand Generation, B2b Marketing, and Campaign Management. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
Want your resume actually rewritten for this job?
The free preview above is everything we have today. A full resume rewrite is not live yet and has no price set. Join the waitlist and we will email you if we open it.
Similar roles
Marketing roles rated Level 1 at other companies.