Manager, MX Master Trainer

Position Summary

Role and Responsibilities

Key Responsibilities

• Strategic Training & Capability Planning: Develop and execute the annual field force training strategy and capability-development roadmap in alignment with business objectives, product plans, channel priorities, and performance requirements.
• New Product Launch Readiness: Lead end-to-end training readiness for new product launches, including HQ/RHQ content localization, Train-the-Trainer programs, nationwide deployment, knowledge assessment, certification, and post-launch reinforcement.
• Curriculum & Content Development: Develop practical and engaging learning programs covering product knowledge, sales methodology, product demonstration, customer consultation, ecosystem selling, competitive comparison, objection handling, Pin-to-Pin Sales Talk, and relevant soft skills.
• Channel-Specific Learning: Customize training content and delivery methods for different channels and target audiences, including Product Consultants, FSMs, Shop Managers, field supervisors, internal sales teams, dealers, and business partners.
• Trainer Leadership & Certification: Lead and develop the training team, establish trainer competency and certification standards, conduct calibration sessions, evaluate trainer performance, and build succession and backup capability.
• Training Needs & Performance Analysis: Analyze sales results, field performance, market trends, competitor activities, customer feedback, and stakeholder requirements to identify capability gaps and recommend appropriate learning solutions.
• Field Coaching & Quality Assurance: Conduct regular field visits, store observations, coaching sessions, knowledge audits, and sales-behavior assessments to ensure consistent execution and effective application of learning at store level.
• Learning Effectiveness & Business Impact: Measure and report training effectiveness through participation, completion, knowledge improvement, retention, behavioral application, recommendation quality, customer experience, conversion, product mix, attachment rate, and sell-out performance.
• Digital Learning & Knowledge Management: Manage LMS and digital learning activities, learner records, certification databases, training libraries, knowledge repositories, and mobile learning tools to improve learning accessibility and adoption.
• Content Governance & Compliance: Ensure that all training content is accurate, up to date, properly approved, aligned with brand guidelines, and compliant with approved product claims and relevant company policies.
• Stakeholder Management: Collaborate with Product Marketing, Retail, Sales, Channel Management, HR/L&D, HQ/RHQ, dealers, agencies, and business partners to ensure effective and timely execution of training initiatives.
• Budget, Vendor & Project Management: Prepare and manage the annual training budget, control expenditures, oversee vendors and agencies, and ensure that training projects are delivered on time, within budget, and to the required quality standards.
• Continuous Improvement: Continuously improve training content, processes, tools, and delivery methods based on business results, learner feedback, field insights, and developments in technology and learning practices.
• Additional Responsibilities: Support management and supervisors with other relevant responsibilities and business priorities as assigned.

Skills and Qualifications

Required Qualifications

• Bachelor’s degree in Business Administration, Marketing, Human Resources, Education, Communications, or a related field.
• Minimum 7 years of experience in sales training, product training, retail capability development, or a related function.
• At least 3 years of experience in trainer leadership, people management, or leading nationwide or multi-regional training programs.
• Proven experience in new product launch training, Train-the-Trainer programs, trainer certification, field coaching, and learning evaluation.
• Experience in smartphones, consumer electronics, telecommunications, technology retail, FMCG, or consumer goods is strongly preferred.
• Strong understanding of retail operations, sales processes, customer consultation, and field force management.
• Sound knowledge of adult-learning principles, instructional design, facilitation, coaching, and blended-learning approaches.
• Ability to quickly understand complex products and technologies and translate them into simple, customer-focused sales messages and practical learning content.
• Strong analytical and commercial skills, with the ability to connect capability gaps and learning outcomes to field and business performance.
• Experience with LMS, digital learning platforms, learner databases, and training analytics.
• Demonstrated ability to manage multiple projects, budgets, vendors, and cross-functional stakeholders effectively.
• Proficiency in Microsoft PowerPoint, Excel, Word, and relevant reporting or data-visualization tools.
• Good command of spoken and written Thai and English, with the ability to conduct presentations, participate in regional meetings, and localize English training materials for the Thai market.

·        Willingness and ability to travel nationwide and support critical training or product launch activities outside normal working hours when required.

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