AmazonPosted 1mo ago

Marketing Manager, Engagement, Amazon Flex

Marketing Manager, Engagement, Amazon Flex at Amazon scores 29 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

JP, 13, Tokyomidfull-time

AI in this role

At Amazon we are building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors, called delivery partners, to make deliveries to our customers. With Amazon Flex, partners act as their own boss. They can build their own schedule and choose from different types of opportunities (scheduled-ahead blocks, instant offers), all while making great earnings. Amazon Flex is powered by a mobile app that works in concert with our advanced systems, allowing partners to sign in, grab an offer for a time, check out a map of the location, and more.

We are seeking a Marketing Manager - Engagement to own the Delivery Partner engagement strategy and business metrics for Amazon Flex Japan. The role is accountable for improving long-term Delivery Partner participation and business outcomes across the lifecycle.

The ideal candidate possesses a deep understanding of Delivery Partner needs, sound business judgment, analytical rigor, ownership of outcomes, and the ability to lead complex initiatives and influence stakeholders across functions without direct authority.

【More Information】
・Department: Last Mile (AMZL)
・Job: Other
・Location: Tokyo Office

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, visit https://www.amazon.jobs/disability/jp

Key job responsibilities
• Develop Delivery Partner segmentation and lifecycle frameworks to identify behavioral barriers, engagement opportunities, and differentiated interventions.
• Translate customer and business insights into prioritized engagement roadmaps, defining initiatives, sequencing, resource requirements, and expected impact.
• Design and optimize engagement journeys and channel plans across relevant Delivery Partner cohorts.
• Build the experimentation and measurement framework, including test design, success metrics, incrementality, attribution, and performance reporting.
• Analyze customer, behavioral, and business data to diagnose performance gaps, identify growth opportunities, and inform investment decisions.
• Develop scalable mechanisms and strategic partnerships that improve the Delivery Partner experience and strengthen long-term engagement.
• Lead cross-functional execution and stakeholder alignment across Marketing, Product, Operations, Tech, Finance, Legal, PR, and external partners to deliver measurable outcomes.

Basic qualifications

- 4+ years of experience in marketing / customer engagement / lifecycle marketing / CRM / program management / consulting or related disciplines.
- Experience owning customer or business metrics and using data or customer insights to identify opportunities and drive measurable improvements.
- Proven track record of designing and scaling customer engagement, loyalty, communications, or customer experience programs.
- Business fluency in written and verbal English and Japanese, with the ability to communicate effectively across diverse audiences and influence stakeholders through compelling narratives.
- Bachelor’s degree in Marketing, Business, Economics, Communications, Engineering, or a related field; MBA or master’s degree preferred.

Preferred qualifications

- Experience in marketplace, gig economy, logistics, mobility, e-commerce, or technology industries.
- Experience developing customer experience strategies and translating customer insights into actionable programs.
- Experience with customer segmentation, experimentation, and A/B testing methodologies.
- Strong analytical skills, including experience with SQL, Tableau, Excel, or similar tools.
- Demonstrated ability to navigate ambiguity and make sound trade-off decisions.
- Experience leading cross-functional initiatives and influencing stakeholders across multiple organizations, including senior leadership, without direct authority.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.