Marketing Specialist, CMHK Marketing Strategy and Ops

AI in this role

Support multi-channel marketing campaigns while leveraging AI-powered workflows and data-driven experimentation.

ai-tools

prompt-engineeringmarketing-strategycampaign-managementdata-analysisai-workflows

Join AWS Marketing as a Marketing Trainee — a role built for a new generation of marketers who think AI-first and lead with data. This isn’t a traditional entry-level position: you’ll be embedded in real marketing workflows from day one, learning the full lifecycle of cloud marketing while actively reimagining how work gets done through AI-native tools and practices.
With 1+ year of marketing experience, you’ll work alongside experienced marketers to support multi-channel programs that drive AWS marketing initiatives. You’ll gain hands-on exposure to audience targeting, performance metrics, and campaign operations — and you’ll be expected to challenge the status quo by bringing AI-powered workflows, automation ideas, and data-driven experimentation into everything you touch. We’re looking for someone who doesn’t just use AI tools — but thinks in AI.
If you’re ready to launch your marketing career at one of the world’s most innovative technology companies — and help define what next-generation marketing looks like — we want to hear from you.

Key job responsibilities
• Support the planning and execution of multi-channel marketing campaigns — including digital, events, and content programs — that drive AWS tech/AI adoption and customer engagement
• Assist in developing and coordinating campaign assets and materials, ensuring consistency with AWS brand standards and messaging guidelines
• Track, compile, and report on campaign performance metrics, providing clear summaries to support data-driven decision-making by the broader marketing team
• Collaborate with cross-functional stakeholders — including sales, product, and partner teams — to align marketing activities with business objectives and customer needs
• Conduct research on target audiences, industry trends, and competitive landscape to inform campaign strategy and content development
• Support the coordination of marketing events, including logistics, vendor liaison, and on-site or virtual execution, to deliver high-quality customer and partner experiences
• Assist in managing marketing tools, platforms, and databases to ensure accurate audience segmentation, campaign tracking, and reporting
• Contribute to team projects and continuous improvement initiatives, bringing fresh perspectives and a willingness to learn in a fast-paced, innovative environment
• Champion an AI-first approach in daily work: proactively identify opportunities to replace or streamline existing workflows with AI-powered solutions, and share learnings with the team to raise the collective capability

About the team
AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS’s industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world.
Join our forward-thinking team to help shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You’ll collaborate globally to translate complex technology into clear, valuable solutions — creating impactful programs that drive AWS’s growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Basic qualifications

- • 1+ year of experience in marketing or digital marketing, with demonstrated interest and aptitude in technology marketing
- • Demonstrated AI-native mindset — able to show concrete examples of using AI tools (e.g., generative AI, prompt engineering, AI-assisted analytics) to solve real work problems, not just familiarity with concepts
- • Proven storytelling ability — experience crafting compelling narratives that translate complex ideas or data into clear, engaging messages for target audiences
- • Proven ability to support marketing campaigns across multiple channels, including digital, events, and content
- • Strong analytical skills with experience in tracking and reporting campaign metrics
- • Demonstrated ability to work collaboratively with cross-functional teams to align marketing activities with business objectives
- • Strong written and verbal communication skills with high attention to detail
- • Proficiency in English required for roles liaising with English-speaking clients/business partners/stakeholders
- • Foundational understanding of technology, cloud computing, and the AI landscape

Preferred qualifications

- • 2+ years of experience in technology marketing, with direct exposure to cloud, SaaS, or enterprise technology sectors
- • Track record of building or redesigning workflows using AI tools — e.g., automating reporting pipelines, using AI for content generation at scale, or building AI-assisted research processes that measurably improved efficiency
- • Experience producing multi-format storytelling content (written, visual, video) that drove measurable audience engagement or conversion outcomes
- • Demonstrated ability to independently plan and execute campaign components end-to-end, beyond a supporting role
- • Advanced analytical capability — experience with marketing analytics platforms (e.g., Tableau, DOMO, Google Analytics) and ability to derive strategic insights, not just report metrics
- • Experience leading or facilitating cross-functional collaboration across sales, product, and partner teams, with evidence of influencing outcomes beyond your immediate scope
- • Excellent bilingual (English/Mandarin) communication skills with the ability to localize messaging across markets
- • Working knowledge of AWS services or competing cloud platforms, with the ability to articulate basic value propositions to non-technical audiences

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Marketing Specialist, CMHK Marketing Strategy and Ops at Amazon rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Prompt EngineeringMarketing StrategyCampaign ManagementData AnalysisAI WorkflowsAI Tools

Questions you could be asked

How do you structure and test a prompt to get consistent output from a language model?
Tell me about a project where marketing strategy was part of your work. What did you do?
Tell me about a project where campaign management was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?
Tell me about a project where ai workflows was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Prompt Engineering, Marketing Strategy, Campaign Management, Data Analysis, and AI Workflows. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list — this role treats it as a required part of the job.

Want an expert to read your CV for this job?

Free. Send your CV and the role you want next. We reply by email within 2 to 4 business days.

Get a free CV review

Get new marketing jobs (Uses AI ●●○○ or higher) by email

One email a week with the new marketing jobs (Uses AI ●●○○ or higher), each rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.

Also alert me for new jobs at Amazon

Free. One email a week. Unsubscribe in one click.