AmazonPosted 2mo ago

PR Specialist, Amazon Prime Video, India

PR Specialist, Amazon Prime Video, India at Amazon scores 37 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

IN, MH, Mumbaiseniorfull-time

AI in this role

Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+ and HBO. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads.

We are looking for an experienced entertainment public relations professional to execute publicity campaigns for Prime Video and Amazon MGM Studios content in India. Based in Mumbai and reporting to the Head of Communications for Prime Video India, you will be responsible for driving earned media coverage and conversation around our growing slate of Original, Exclusive, and licensed content.

The successful candidate will execute communications campaigns across our content portfolio — including Original series, films, unscripted programming, and live sports — working closely with internal stakeholders, international PR colleagues, and external agency partners to deliver impactful publicity in the India market. You will write compelling materials, manage media relationships, and support the planning and delivery of publicity events including premieres, press junkets, and talent-led moments.

To succeed in this role, you must have high judgment, strong writing skills, and the ability to execute with speed and precision under tight deadlines. You must think clearly, communicate concisely, and manage multiple workstreams without losing attention to detail. You will be expected to stay deeply plugged into India's entertainment and media landscape — understanding what stories resonate, which journalists to engage, and how to generate meaningful coverage. The successful candidate will be prepared to roll up their sleeves and get work done, even when at times it sits outside the scope of the role's direct remit.

Come build the future of entertainment with us.

Key job responsibilities
Content Publicity
- Execute PR campaigns for locally produced Amazon Originals, licensed content, select global Original and Exclusive series, and the broader content slate
- Draft press materials including releases, media alerts, talking points, Q&As, and briefing documents
- Pitch stories proactively to news and digital media to secure high-impact coverage

Events & Talent Publicity
- Support the planning and execution of premieres, junkets, set visits, talent interviews, and other tactics
- Coordinate with talent teams, production partners, and talent representatives to deliver media-facing events
- Manage on-ground logistics and media coordination

Media Relations
- Build and maintain strong working relationships with relevant journalists
- Conduct proactive and reactive media relations, managing inbound inquiries in coordination with the Head of Communications
- Monitor media coverage and entertainment industry trends; identify opportunities for PV to be part of cultural conversations

Cross-Functional & International Collaboration
- Collaborate with international teams and Amazon MGM Studios to support global campaigns with India strategies
- Work with internal stakeholders (content, marketing, social media) to ensure campaign delivery
- Manage day-to-day relationships with PR agency partners, ensuring quality and timely execution

Measurement & Reporting
- Track campaign performance, coverage, and share of voice
- Provide post-campaign analysis with clear learnings and recommendations for future improvement

Basic qualifications

- 5+ years of recent professional communications or public relations experience
- Bachelor's degree
- Bachelor's degree in communications, public relations, or a related field
- Experience in media relations and issues management
- Experience managing external agencies
- 5–7 years of professional public relations experience with a focus on the entertainment industry (studio, streamer, network, production house, or entertainment PR agency)
- Strong written and verbal communication skills in English and Hindi
- Experience writing press materials (press releases, media kits, talking points, briefing documents)
- Existing working relationships with entertainment and lifestyle media in India

Preferred qualifications

- Experience in crisis management and response or equivalent
- Post-graduate degree or diploma in Communications, PR, or Journalism
- Track record of executing creative publicity campaigns and entertainment events
- Experience working with talent, talent representatives, and publicists
- Experience working with international teams across multiple time zones
- Fluency in one or more additional regional Indian languages beyond Hindi and English

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.