Level

Nextdoor

Principal Product Manager, Ads Delivery & Optimization

AI in this role

chatgptclaudegemini

#TeamNextdoor

Nextdoor (NYSE: NXDR) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 350,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. Download the app and join the neighborhood at nextdoor.com. 

Meet Your Future Neighbors

The Monetization Team at Nextdoor empowers businesses of all sizes to connect meaningfully with their local communities. Our advertising platform helps marketers reach the right audiences, drive measurable outcomes, and scale their growth efficiently.

As a Principal Product Manager, Ads Delivery & Optimization, you will lead the strategy and roadmap for how campaigns turn advertiser goals into effective delivery and measurable outcomes. You will own bidding, pacing, ranking, outcome optimization, and the measurement foundations that make these systems reliable.

This is a highly technical and strategic role at the center of Nextdoor’s Ads ecosystem. You will partner with Engineering, Machine Learning, Data Science, Revenue, Finance, and Product Marketing to evolve our auction, bidding, pacing, ranking, measurement, and ML-driven optimization systems. Your work will span platform capabilities and optimization products, directly impacting advertiser outcomes, revenue growth, delivery efficiency, and the neighbor experience.

At Nextdoor, we operate in an AI-first environment and expect every team member to actively use AI tools as part of their workflow. We aren't looking for prompt engineers; we’re looking for people who use tools like Claude, Gemini, ChatGPT, and Glean to challenge their own thinking and take full ownership of AI-assisted outputs.

We also offer a warm and inclusive work environment that embraces a hybrid employment model, blending an in office presence and work from home experience for our valued employees. The hiring team will go over these expectations with you if you are being considered for a role near one of our offices in San Francisco, Los Angeles, Chicago, Dallas, New York, and London. 

The Impact You’ll Make

  • Own the strategy, roadmap, and execution for Ads Delivery and Optimization across auctions, bidding, budget pacing, ranking, conversion optimization, and automation.
  • Partner with Engineering, Machine Learning, and Data Science to define model objectives, design experiments, and drive deployment, monitoring, and iteration.
  • Expand optimization across advertiser goals, formats, and surfaces, including clicks, leads, purchases, app installs, video, Search Ads, SMB products, and emerging inventory.
  • Build the measurement foundations that make optimization reliable, including attribution, event and label quality, calibration, reporting, and privacy-constrained signals.
  • Turn complex optimization capabilities into intuitive advertiser products, including auto-bidding and other automation that improves outcomes and simplifies campaign management.
  • Drive tradeoffs across advertiser performance, revenue, delivery efficiency, platform investment, and the neighbor experience. Align senior stakeholders on strategy, decisions, risks, and performance.

What You’ll Bring to the Team

  • 12+ years of product management experience, including significant experience in advertising technology, marketplace optimization, or ML-driven ranking and delivery systems.
  • Deep expertise in ads delivery and optimization, including auctions, bidding, budget pacing, ranking, conversion optimization, attribution, or experimentation.
  • Strong technical fluency and experience partnering with Engineering, Machine Learning, and Data Science on models, experimentation, calibration, serving systems, and platform architecture.
  • Strong product judgment and experience balancing advertiser outcomes, revenue, delivery, measurement quality, and user experience when data or signals are imperfect.
  • Experience translating complex ML, automation, and infrastructure capabilities into intuitive advertiser products that drive measurable value and adoption.
  • Demonstrated ability to set strategy, lead complex initiatives across teams, influence senior stakeholders without formal authority, and communicate technical concepts clearly.
  • Experience with performance advertising, auto-bidding, privacy-constrained attribution, mobile measurement, or ML-powered products at scale is a plus.

Rewards

Compensation, benefits, perks, and recognition programs at Nextdoor come together to create our total rewards package. Compensation will vary depending on your relevant skills, experience, and qualifications. 

The starting salary for this role is expected to range from $200,000 - $335,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role. The salary range will be determined by the candidate’s geographic location.

We expect to award a meaningful equity grant for this role. With quarterly vesting, your first vest date will take place within 3 months of your start date.

When it comes to benefits, we have you covered! Nextdoor employees can choose between a variety of health plans, including a 100% covered employee only plan option, and we also provide a OneMedical membership for concierge care.

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we serve. We encourage everyone interested in our mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.

How we rate this

Principal Product Manager, Ads Delivery & Optimization at Nextdoor rates 50 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

ChatGPTClaudeGemini

Questions you could be asked

  1. What's a project where you used ChatGPT hands-on?
  2. Walk me through how you've used Claude in your day-to-day work.
  3. What are the limits of Gemini that you've run into, and how did you work around them?
  4. This role expects you to use AI tools as part of the job. Which ones have you used, and for what?
  5. Tell me about a time an AI tool got something wrong. How did you catch it?

Adapt your resume

  • List these exact terms on your resume: ChatGPT, Claude, and Gemini. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
  • Put the AI tool in a bullet point about what you did, not just in a skills list — this role treats it as a required part of the job.

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