Principal Product Manager, Subscriptions and Growth

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. 

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. 

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

Roblox Premium is the subscription product that gives our most engaged users an upgraded experience on the platform.It is one of the biggest growth opportunities in our economy. As Principal Product Manager for Subscriptions and Growth, you will own the long-term strategy and roadmap for subscriptions: what subscribers get, why they join, why they stay, and how the subscription business compounds over time. You will work across nearly every team at Roblox, and directly with our developer community, to build benefits that only a subscription can deliver. This is a player-coach role for a product leader who wants scope and influence, and who is energized by owning a business outcome end to end.

This role is based in San Mateo, CA (no remote option) and reports to the Sr. Director Product, Monetization and Payments.

You will:

• Own the long-term strategy and roadmap for Roblox subscriptions, including the subscriber value proposition, tiering, pricing, and the multi-year vision for where the product goes next.
• Drive acquisition and retention as a business owner : grow the subscriber base, improve conversion through the funnel, reduce churn, and expand internationally.
• Define and ship new subscriber benefits that meaningfully upgrade the experience, partnering with teams across the company to bring their surfaces and features into the subscription.
• Work directly with developers and creators to build developer-led subscription offerings, making it compelling for them to create value that is exclusive to or enhanced for subscribers.
• Build and run a rigorous growth experimentation program  and hold the bar on statistical and decision-making quality.
• Own the metrics and business impact of subscriptions, from subscriber penetration and retention cohorts through to bookings, and communicate that story to executive leadership.
• Set the product standard for the broader team, mentoring other PMs and raising the quality of strategy, writing, and execution across the group.

You have:

• 5+ years of product management experience, with deep expertise in consumer subscription and growth products.
• Experience operating at principal or staff level: setting direction for a large, cross-company initiative and driving it through teams you do not own.
• Deep growth experimentation expertise, including A/B testing methodology, funnel analysis, cohort and lifecycle measurement, and knowing the limits of what a test can tell you.
• A technical approach: delving into product, platform, and implementation details, and the ability to engage engineering on scalable, extensible solutions.
• A data-driven approach: proficiency identifying, defining, tracking, and acting upon metrics, and working with engineering and analytics on instrumentation and monitoring.
• Exceptional written and verbal communication: the ability to convey strategy, priorities, and tradeoffs at the 30,000-foot level as well as produce clear, detailed product specifications.
• Experience with marketplace, platform, or creator-economy products, or with subscriptions in a two-sided ecosystem.
• A Bachelor's degree or equivalent experience in a technical, business, or related field.

You are:

• An entrepreneurial product leader who proposes high-reaching ideas and puts them into action.
• Persuasive across organizational lines. You galvanize and inspire teams you have no authority over.
• Comfortable with strong opinions loosely held, and willing to make calls with limited information.
• Obsessed with the subscriber experience and equally obsessed with the numbers behind it.
• Hands-on, creative, data-driven, and attentive to detail.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.