AmazonPosted 1w ago

Principal Product Manager- Technical - Performance, Demand Tech Products

Principal Product Manager- Technical - Performance, Demand Tech Products at Amazon scores 60 out of 100 on AI centrality, which makes it AI Level 3 of 4 (Works on AI) on this board. The level measures how much of the work is AI, not seniority.

US, NY, New Yorkseniorfull-time$198k-$268k

AI in this role

Drive product strategy for performance ad buying systems intersecting ad tech, large-scale data infrastructure, and applied machine learning.

product-strategyad-techprogram-managementcross-functional-leadership

Amazon Demand Tech Products helps marketers, sellers, and app developers promote their products across mobile, CTV, and the open internet at scale. You will drive our product strategy of our Display, Video, and Audio ad buying system end to end leading product and business strategy across a team of product managers, engineers, and applied scientists to deliver industry leading customer results for marketers and app developers of all shapes and sizes.

The Demand Tech Products team sits at the intersection of ad tech, large-scale data infrastructure, and applied ML. Our systems process billions of bid requests daily, fusing multiple shopping and app signal sources to determine where an impression opportunity is coming from and whether we should show an advertiser's ad to that consumer at that time to maximize the probability that they will be interested in buying a product, subscribing to a service, completing a lead, or installing an app or purchasing within that app. The challenge is that the ad industry is changing rapidly with AI and chat agent usage, understanding how shoppers and consumers use apps, websites, and watch CTV for daily utility, shopping, news, or entertainment is noisy and evolving quickly. Your job is to build products to help marketers and app developers run successful campaigns across this rapidly evolving space.

Key job responsibilities
- Continue to build and improve our performance campaign products and services
- Strike or improve partnerships with advertisers, agencies, publishers, measurement providers, and data providers that will improve our performance products.
- Lead product ideation, building, and launches across a team of product managers, engineers, and applied scientists to function as a single threaded team focused on a single customer obsessed objective.
- Author a 3 year plan to grow our performance ads business and execute on that plan.

Basic qualifications

- 2+ years of end to end product delivery experience
- 8+ years of technical product or program management experience
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management

Preferred qualifications

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 197,900.00 - 267,800.00 USD annually
USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually

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Skills and AI tools this role asks for

Product StrategyAd TechProgram ManagementCross Functional Leadership

Questions you could be asked

Tell me about a project where product strategy was part of your work. What did you do?
Tell me about a project where ad tech was part of your work. What did you do?
Tell me about a project where program management was part of your work. What did you do?
Tell me about a project where cross functional leadership was part of your work. What did you do?
Describe a typical day in a role like this one: which parts run through AI directly?

Adapt your resume

List these exact terms on your resume: Product Strategy, Ad Tech, Program Management, and Cross Functional Leadership. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project — this role expects it to be a running habit.

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