Principal Technical Program Manager, Sponsored Products and Brands

Amazon is hiring a Principal Technical Program Manager, Sponsored Products and Brands in Palo Alto, United States. It pays $204k-$275k a year and Level rates it ; you can apply on Level.

AI in this role

The Sponsored Products and Brands (SPB) team at Amazon Ads is reimagining the advertising landscape through generative AI, revolutionizing how millions of customers discover products and engage with brands on Amazon and beyond. We are at the forefront of redefining advertising experiences—bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle, from ad creation and optimization to performance measurement and customer insights.

We're seeking a Principal Technical Program Manager to spearhead our infrastructure resource management in the Sponsored Products and Brands organization. This strategic role combines financial acumen with technical expertise to optimize our infrastructure investments and drive operational excellence.

Key job responsibilities
- Lead end-to-end infrastructure budget planning and execution, partnering with engineering teams and Finance to develop quarterly and annual infrastructure strategies
- Analyze infrastructure expenditure patterns, identifying cost drivers and implementing innovative solutions to optimize resource allocation
- Architect and execute cost-reduction initiatives that enhance operational efficiency while maintaining service quality
- Develop and maintain robust reporting frameworks to provide critical insights to stakeholders and leadership
- Champion cross-functional collaboration, coordinating multiple teams to achieve strategic objectives

Basic qualifications

- 7+ years of working directly with engineering teams experience
- Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience owning/driving roadmap strategy and definition
- 5+ years of software development experience
- 7+ years of technical product or program management experience

Preferred qualifications

- 8+ years of hands-on work managing complex technology projects experience
- Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Palo Alto - 203,500.00 - 275,300.00 USD annually
USA, NY, New York - 194,700.00 - 263,400.00 USD annually
USA, WA, SEATTLE - 177,000.00 - 239,400.00 USD annually

How we rate this

Principal Technical Program Manager, Sponsored Products and Brands at Amazon rates 24 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Key facts

Principal Technical Program Manager, Sponsored Products and Brands is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is $204k-$275k a year.
The role is based in US, CA, Palo Alto.
The job was posted on October 15, 2026.
Seniority: lead.
Applications are handled by Amazon. Apply on Amazon