AmazonProduct Marketing Manager, Social Advertising, Social Marketing
Amazon is hiring a Product Marketing Manager, Social Advertising, Social Marketing in New York, United States. It pays $72k-$125k a year and Level rates it ; you can apply on Level.
AI in this role
We are looking for a Product Marketing Manager to join our team. This role owns end-to-end execution of paid social ad campaigns across Meta, TikTok, Pinterest, X, Snap, and YouTube — from creative assembly to launch — ensuring campaigns go live accurately, on time, and at a quality bar that drives measurable results. The right candidate brings a performance marketing mindset and strong creative judgment, with a clear understanding of how creative and product decisions directly impact ROAS, CTR, and downstream conversion.
Key job responsibilities
- Build and execute paid social ads across all platforms (Meta, TikTok, Pinterest, X, Snap, and YouTube), assembling creative assets, configuring campaigns, and publishing ads in formats native to each platform and optimized for conversion.
- Translate approved creative strategies into fully built ad units, including copy, imagery, product selections, and targeting parameters.
- Manage delivery timelines and milestones for product marketing initiatives, ensuring campaigns launch on schedule and meet defined performance metrics.
- Coordinate with cross-functional partners to align marketing plans with launch schedules and team roadmaps.
- Monitor, audit, and analyze campaign performance data, translating findings into actionable recommendations that improve marketing effectiveness.
- Communicate progress, performance results, and initiative narratives clearly and on a consistent cadence to stakeholders.
About the team
The Social Marketing team focuses on ensuring the right content reaches the right customer wherever they are on social. We connect customers to relevant products through engaging, timely, and contextually meaningful experiences. We continuously evolve how products are discovered by translating customer behavior, trends, and platform dynamics into content that feels native, personalized, and aligned to how customers shop today.
Basic qualifications
- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
- Bachelor's degree
Preferred qualifications
- Knowledge of HTML, XML, and Excel
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 71,500.00 - 125,100.00 USD annually
How we rate this
Product Marketing Manager, Social Advertising, Social Marketing at Amazon rates 49 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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