Product Marketing Manager, Specialist
AI in this role
Make an impact at Vanguard. As a Marketing Manager, you will lead the development of marketing plans for key Vanguard products, helping to drive business objectives and enhance client experiences. You'll leverage market insights, strategic thinking, and cross-functional partnerships to create compelling marketing initiatives that strengthen Vanguard's position in the marketplace and support our mission of giving investors the best chance for investment success.
Core Responsibilities
- Independently initiates and / or leads product marketing programs, initiatives, promotions, or research projects.
- Develops, implements, and monitors product marketing plans. Contributes expertise to major marketing deliverables, milestones, and required tasks.
- Ensures product marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of marketing initiatives and drafts in-depth reviews. Monitors and analyzes product and marketplace trends, client needs, and competitive offerings across applicable markets.
- Proactively communicates status and issues of marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.
- Builds and maintains effective relationships with various parties including sales professionals, business leads, product teams, and key decision makers. Proactively fosters communication between stakeholders.
- Proactively identifies, manages, and mitigates risks on marketing activities.
- Educates the marketing team on the features, benefits, and associated messaging for all products and ensures these are consistently applied across all channels.
- Participates in special projects and performs other duties as assigned.
- Supporting fixed income product and the fixed income enterprise operating priority.
Qualifications
- Minimum five years related work experience.
- Undergraduate degree in Marketing or equivalent experience required.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
How we rate this
Product Marketing Manager, Specialist at Vanguard rates 27 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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