Senior Conversation Designer, Devices & Services Design Group
Amazon is hiring a Senior Conversation Designer, Devices & Services Design Group in San Francisco, United States. It pays $138k-$186k a year and Level rates it ; you can apply on Level.
AI in this role
Design conversational interactions, write system prompts, and shape dialogue experiences for an advanced AI assistant.
Want to transform how Alexa+ makes life easier and more enjoyable? The Alexa+ Devices & Services Design Group is seeking a Senior Conversational AI Experience Designer to create and shape conversational interactions that leverage the power of Alexa+.
In this role you will define voice, tone, and language guidelines that shape how Alexa+ communicates with customers — creating conversational specifications, writing prompts, authoring evaluation guidelines, and annotating data to identify patterns in model behavior.
To thrive in this role, you must be a pioneer with an inventor's spirit and have a strong understanding of language. You can work quickly, handling several projects. You will work side-by-side with UX designers, user researchers, product, science, and engineering to identify, define, and implement solutions that exceed the customer experience bar. You must excel at communicating your designs, creatively and effectively, to the larger team and driving that vision into solid design deliverables. You must have a solid understanding of conversation design fundamentals. You will have an enormous opportunity to impact the customer experience, design, and implementation of features that will be used by millions of people every day. We're looking for people who are passionate about innovating on behalf of customers, demonstrate a high degree of ownership, and want to have fun while they make history.
Key job responsibilities
* Create world-class, user-centered conversation design definitions and specifications with consideration of market research, business requirements, customer feedback, and usability findings
* Translate business requirements into use cases and high-level customer experience requirements
* Design the architecture and interaction flow of conversation experiences, including multi-turn dialogues, context carryover, error recovery, escalation paths, and graceful fallback strategies
* Write and iterate on system prompts, persona definitions, and starter prompts that guide Alexa+ behavior, tone, and response style across conversational surfaces
* Develop and maintain conceptual diagrams, prototypes, and ready-to-implement design specifications or documentation
* Develop quality guidelines, evaluation rubrics, and annotate dialog interactions for model training; participate in calibration sessions to ensure consistency
* Work with product, data science, and engineering teams to assess and optimize new and existing features
* Present high level strategy, patterns, and design work to the user experience team, product team, leadership, and external partners for review and feedback
* Collaborate with other design team members on frameworks, processes, design systems, and best practices
* Demonstrate leadership in driving design processes into the organization that help refine strategy
* Identify and mitigate conversational risks including bias, toxicity, hallucination, and off-topic responses; contribute to guardrail design and topic allow-listing strategies
Basic qualifications
- Have an available online portfolio
- Bachelor's degree or above in Computer Science, Human-Centered Interaction, Design, Statistics, Psychology or related fields
- 7+ years of professional work experience as a voice/conversation designer or similar UX-related role demonstrating great end-to-end design solutions and patterns
Preferred qualifications
- Experience working in a fast-paced and ambiguous environment
- Experience with advanced machine learning pipelines, model training and tuning
- Experience leveraging voice or AI tools to create deliverables and boost productivity
- Deep understanding and leadership on driving conversation design culture for organizations
- Ability to extract complex concepts and quickly turn around sample interactions reflecting a range of options
- Additional design skills in related fields, including prototyping multimodal interactions
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Diego - 137,800.00 - 186,400.00 USD annually
USA, CA, San Francisco - 151,600.00 - 205,000.00 USD annually
USA, CA, Sunnyvale - 151,600.00 - 205,000.00 USD annually
USA, CO, Denver - 137,800.00 - 186,400.00 USD annually
USA, GA, Atlanta - 137,800.00 - 186,400.00 USD annually
USA, IL, Chicago - 137,800.00 - 186,400.00 USD annually
USA, MA, Boston - 137,800.00 - 186,400.00 USD annually
USA, TX, Austin - 137,800.00 - 186,400.00 USD annually
USA, VA, Arlington - 137,800.00 - 186,400.00 USD annually
USA, WA, Seattle - 137,800.00 - 186,400.00 USD annually
How we rate this
Senior Conversation Designer, Devices & Services Design Group at Amazon rates 70 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where conversation design was part of your work. What did you do?
- How do you structure and test a prompt to get consistent output from a language model?
- Tell me about a project where ux design was part of your work. What did you do?
- Tell me about a project where dialogue management was part of your work. What did you do?
- Tell me about a project where annotation was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Conversation Design, Prompt engineering, UX Design, Dialogue Management, and Annotation. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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