Senior Manager, Marketing - Emerging Categories

Job Description Summary:

The Emerging Category Lead will be responsible for launching a key strategic multi-billion-dollar global category in India where we are currently not playing in the overall beverage landscape. The Lead will be responsible for charting out the long-term strategy, the business plan and the entire blueprint for the launch into this category over the next two years in close collaboration with the with Global Category team and the INSWA cross-functional team. Approaching with a challenger and entrepreneurial mindset, the person will be responsible for a disruptive marketing plan that will help TCCC to help carve out a clear differentiated proposition in this category.

Focus, Scope, & Impact:

• Leads development of annual and multi-year brand growth strategies and business plans for INSWA OU in the new category, working closely with the Global Category Lead. Develops and owns a clear end-to-end business plan for the launch into the segment, ensuring attractive revenue growth and strong system margins. Partners with internal and external stakeholders to create a winning go-to-market strategy – spanning frontend and backend processes.
• Partners with internal (Global Category, R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop a winning product proposition supported with packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
• Drives commercialisation of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
• Develops and communicates written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or speciality merchandise, etc.) to direct their work activities in order to generate concepts for effective execution
• Partners with internal and external stakeholders to ensure timely delivery against business plans

KEY SUCCESS PARAMETERS

Experience

10+ years of experience in brand management and/or marketing in a leading global / Indian FMCG company.  Experience in an emerging category/ innovation experience is an added advantage.

Entrepreneurial mindset: Must have the mindset of self-run & dynamic environment, and not shy away from going above and beyond a conventional marketing role to one that encompasses multi-functional aspects

• Bias for action: Work with agility using limited resources to drive decision-making
• Self-motivated: This will be a role with a smaller team; hence, the candidate needs to be able to work on her/ his own while collaborating with a large team within the KO system
• Dynamic mindset: should challenge the status quo and bring new ideas and ways of doing business to the table; should be open to trying new things (while fully understanding the impact and risk Vs reward)
• Sharp focus on business results: should have a keen eye on the topline and bottomline impact of all actions & decisions

Communication Focus

• Role frequently leads communications with both internal (e.g. global brand, Commercial, Supply Chain & Technical, customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners
• Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes

Skills:

Location(s):

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.