Senior Manager, Regional Marketing, APAC Electrophysiology

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Job Description:

The APAC Electrophysiology Marketing Lead is responsible for developing and executing regional marketing strategies that drive awareness, adoption, and commercial performance of the EP portfolio across Asia Pacific.

This role serves as the key regional marketing partner to global and local commercial teams, translating global strategies into impactful regional and local execution plans. The individual will collaborate closely with cross-functional stakeholders including Sales, Medical Affairs, Commercial Excellence, Market Access, Regulatory Affairs, and country marketing teams to enable successful product launches, strengthen customer engagement, and support sustainable business growth.

The role will have a particular focus on supporting strategic markets including Australia, New Zealand, and Japan while ensuring alignment across the broader APAC region.

Key Responsibilities

• Responsible to provide expertise and guidance to country team in Australia / Japan towards successful launch of new products and other enabling technology.
• Collaborate with the ANZ / Japan marketing team to upskill talents with capabilities pertaining to future product launches
• Support external customer engagements with KOL’s in ANZ / Japan

• Translate global EP marketing strategy into APAC regional plans and local execution roadmaps.
• Develop and manage regional brand plans, launches, product positioning, channel strategies, and integrated campaigns.
• Lead market segmentation, customer journey mapping, and targeting for key APAC markets.
• Create regional marketing assets, content briefs, and digital programs in collaboration with creative and communications teams; ensure regulatory and compliance review.
• Drive multi-channel programs (digital, events, HCP/Patient engagement, KOL initiatives) optimized for APAC markets.
• Provide commercial insights and competitive analysis to inform strategy and tactical decisions.
• Support local affiliates with campaign toolkits, training materials, sales enablement, and field support.
• Measure and report campaign performance and ROI; use analytics to optimize investments and tactics.
• Manage external agencies and vendors for creative, digital, and market research projects.
• Ensure adherence to company policies, local regulations, and ethical standards in all marketing activities.
• Mentor and coordinate with junior marketing staff; foster cross-country collaboration across APAC.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA preferred).
• 8+ years’ marketing experience, with at least 3–5 years in regional roles across APAC or large multi-country responsibilities.
• Experience in healthcare/biopharma/medical device/related regulated industry strongly preferred.
• Demonstrated track record in brand management, product launches, and multi-channel campaign execution.
• Experience working with cross-functional teams and supporting local affiliates across multiple markets.

Skills & Competencies

• Strategic marketing mindset with strong commercial orientation.
• Strong project management and organizational skills; ability to manage multiple priorities and stakeholders.
• Excellent communication and influencing skills across cultures and seniority levels.
• Proficiency in digital marketing channels, CRM-driven campaigns, and marketing analytics.
• Fluent in English; additional APAC language(s) an advantage.
• Strong analytical skills and ability to translate data into actionable insights.
• Comfortable with travel across APAC (typical expectation: up to 30–40% depending on business needs).

Reporting & Stakeholders

• Reports to: Head of APAC Marketing (or designated regional commercial lead).
• Key partners: Global brand team, local affiliate marketing leads, medical affairs, sales, market access, commercial operations, regulatory/compliance.

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