AmazonPosted 2mo ago

Senior Product Marketing Manager, Amazon Business Marketing

Senior Product Marketing Manager, Amazon Business Marketing at Amazon scores 28 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

CN, 31, Shanghaiseniorfull-time

AI in this role

Amazon Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon’s total sales come from third-party Sellers. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon’s 19 overseas marketplaces, and supporting local Sellers’ success and growth on the Amazon. Over vision is to be the first choice for all types of the Chinese business to go globally.
Amazon Business (AB) is the B2B Marketplace on Amazon that provides business customers and institutional buyers the pricing, selection, and convenience of shopping on Amazon – with features and benefits designed exclusively for purchasing organizations of all sizes and specific industry types. Our vision in China is to be the No. 1 destination for Chinese Sellers to sell to business buyer globally.
We’re now seeking a customer-centered, data-driven, seasoned marketing manager to grow the B2B strategic segment in cross-border eCommerce. In this role, you will be responsible for driving the overall marketing strategy of Amazon Business as well as supporting B2B Sellers to achieve success on Amazon.

Key job responsibilities
- Lead AB go-to-market strategy, with a focus on AB key product features.
- Lead marketing planning and execution for Sellers engagement and education;
- Lead the Dive Deep into relevant business performance, pinpoint key business drivers and translate the insights into MKT plan;
- Lead the collaboration with cross functional team to deliver business objectives and marketing agenda.
- Partner with worldwide teams to align initiatives with cross-regions and cross functional team goals.

Basic qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

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