AmazonPosted 5mo ago

Senior Product Marketing Manager, Prime Video Advertising

Senior Product Marketing Manager, Prime Video Advertising at Amazon scores 29 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

GB, Londonseniorfull-time

AI in this role

Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?

Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows including Amazon Originals and exclusive licensed content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business - available in over 200 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.

Prime Video Advertising is seeking a creative, insight driven Marketing Manager to help engage advertisers with the Prime Video Advertising brand/Prime Video content selection, find innovative ways to provide sales colleagues with motivating sales enablement materials, and drive awareness, consideration and intention from our advertising partners across the region. You will have a demonstrated ability to be a creative marketing thinker, with experience in brand and/or title marketing, showing creative thinking and operational execution. You will be a self-starter, comfortable with ambiguity, able to think big while paying careful attention to detail, and thrive in a fast-paced, multi-layered environment. This role requires a unique blend of marketing expertise, ability to interpret insights, and strong relationship management skills. You will work closely with:

1. Amazon Advertising (advertising go to market, sales specialist and ads marketing teams)
2. Global/US based product marketing and creative teams
3. Prime Video Advertising brand partnerships and creative teams

Key job responsibilities
- Create advertiser facing marketing materials to support our sales teams, including working with external agencies and colleagues across Amazon MGM Studios and Prime Video
- Own how we monitor and report on social engagement in PV shows. Establish a social media metrics framework and report regularly on the social conversation around PV titles across the EU
- Own the creation and distribution of PVA’s communication to our internal and external customers - including PV updates, newsletters and enhancing PV presence on Amazon’s customer facing website
- Using customer insights, identify new market opportunities for how Prime Video content can be packaged and connect with advertisers and brands
- Create strategic briefs and positioning documents for our priority advertiser events, working closely with Advertising partners to ensure standout Prime Video presence and messaging.

Basic qualifications

- Experience building, executing and scaling cross-functional marketing programs
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- Experience leading content marketing in a DtoC or B2B environment

Preferred qualifications

- Experience with customer segmentation, profiling, and targeting
- Experience with brand strategy

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.