AmazonPosted 4w ago

Sr Digital Marketing Associate, Kindle SGX Ops

Sr Digital Marketing Associate, Kindle SGX Ops at Amazon scores 17 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

IN, TN, Chennaijuniorfull-time

AI in this role

- The Primary responsibility of the role is to perform various activities related to Editorial program and execute marketing operations to improve visibility.
- Read content, correct spelling, punctuation and grammatical errors.
- Establish the marketing placement standards and ensure the accuracy and quality of editorial content. - Perform high skilled works around Blurb writing, Blurb consistency, Produce headlines on marketing placements to attract our target audience, help the team craft and refine ideas
- The role will require the candidate to quickly understand the marketing tools and operation workflow tools.
- The associate need to continuously adapt and learn new features on the Editors and improve on his/her acumen to quickly edit and fix content. The associate will report monthly on all key metrics from marketing placements. He/she has to follow editing SOP to spot/catch errors in the content. The associate will need to be aware of the operations metrics like productivity (Number of titles processed per hour), quality (defect %age) and delivery/latency SLA. The associate will be measured on his compliance to these Metrics, SLA requirements, QA guidelines, team and personal goals.
- Manage day-to-day work related to catalog management & digital marketing.
- Clear understanding on the digital marketing strategies done via different methods.
- Has an understanding on the metrics that are used to measure the success of the marketing promotions that are done.
- Manage special projects from planning through execution.
- Operate in an ambiguous environment to define new business practices and standard operating procedures.
- Create and drive business requirements for both process improvement and technical solutions
- Be a subject matter expert to inform recommended strategies that meet operating goals.
- The role will require the candidate to quickly understand SLA, Metrics, Deliverables and work towards achieving Goals.
- Candidate should be a team player and come up with improvement ideas to his direct report and improve the editing/QA process.
- The candidate will need to often contact stakeholders globally to provide status reports, communicate relevant information and escalate when needed.
- In addition, the candidate should have attention to detail, good communication skills, and a professional demeanor.
- Creating and scheduling standalone campaigns with a clear focus on devising strategies to drive traffic and engagement.
- Working with teams to gather learnings about how internal marketing tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence
- Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
- Analyzing data to identify customer segmentation strategies
- Craft, execute and build playbooks and SOPs.

Basic qualifications

- Completed under graduation (UG) in any stream.
- - Knowledge of Excel at a basic level (e.g., UX navigation, math & logical functions, lookup functions, etc.)
- - Experience effectively communicating complex concepts through written and verbal communication
- - Knowledge of statistics or other analytical techniques
- - 5+ years of digital content management, communications, or content strategy experience

Preferred qualifications

- Experience completing complex tasks quickly with little to no guidance and react with appropriate urgency to situations that require a quick turnaround, or experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines
- - Experience using customer insights and data to deeply understand target customers and dive deep
- - Knowledge of a varied set of software and editing tools (including HTML, Excel, image editing software, SQL)
- - Knowledge of basic SQL queries
- - Self starter, good team player
- - Good interpersonal skills to manage ongoing relationships with software team and inter operations teams
- - Working knowledge of XML standards would be an added advantage
- - Knowledge of or experience in Publishing industry is a big plus

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