VisaSr. Marketing Manager
AI in this role
Develop and execute marketing strategies and programs while leveraging generative AI tools for everyday tasks.
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
Role Summary:
The Sr. Marketing Manager is responsible for developing marketing objectives, strategies, and programs to support the achievement of Visa’s business and brand objectives. This role participates in the development of company marketing programs, assesses market potential, plans product life cycles, coordinates technical product development, and defines promotional activities and product launches. Activities may include technical sales support, product advertising and promotion, planning, developing, and implementing multiple channel programs, and the development of company market requirements for specific products or product lines.
All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work.
Key Responsibilities:
- Develop marketing objectives, strategies, and programs to support business and brand goals.
- Participate in the creation and execution of company marketing programs, including product life cycle planning and technical product development.
- Define and implement promotional activities and product launches across multiple channels.
- Assess market potential and identify opportunities for growth.
- Coordinate with cross-functional teams to ensure effective implementation of marketing strategies and plans.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications:
- 8 or more years of relevant work experience with a bachelor's degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
Preferred Qualifications:
- 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.
- Experience in developing marketing strategies and programs.
- Experience in product life cycle planning and technical product development.
- Experience in defining and implementing promotional activities.
- Experience in coordinating cross-functional teams for marketing initiatives.
- Experience in assessing market potential and identifying growth opportunities.
- Experience in leading marketing communications and creative development.
- Experience in developing and implementing multiple channel programs.
- Experience in technical sales support and product advertising.
- Experience in developing company market requirements for specific products or product lines.
Information for US Applicants
Work Hours
Varies upon the needs of the department.
Travel Requirements
This position requires travel 5-10% of the time.
Mental/Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.How we rate this
Sr. Marketing Manager at Visa rates 40 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where marketing strategy was part of your work. What did you do?
- Tell me about a project where digital marketing was part of your work. What did you do?
- Tell me about a project where product lifecycle was part of your work. What did you do?
- Tell me about a project where promotional activities was part of your work. What did you do?
- Tell me about a project where market assessment was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Marketing Strategy, Digital Marketing, Product Lifecycle, Promotional Activities, and Market Assessment. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list — this role treats it as a required part of the job.
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