EntainUKI AI Director
AI in this role
AI Director defining and executing the regional AI strategy, roadmap, and commercial generative AI initiatives.
About Entain
There's nothing like a career at Entain. We're a leading, global sports betting and gaming company and we're upping the excitement and increasing player safety. We're a FTSE company with iconic brands including Ladbrokes, Coral, BetMGM, Eurobet and bwin, and we have an energy that drives us to perform at the height of our potential. Whether you're an engineer, marketer or retail specialist, a career here is a complete game changer.
This is a hybrid role based in London.
As an AI Director, you will be responsible for defining and delivering the UK & Ireland AI strategy, identifying high-impact opportunities to drive commercial growth, improve customer experiences, and enhance operational efficiency across Entain's portfolio of leading betting and gaming brands.
Reporting to the UKI Transformation Director, you will be part of the UKI Commercial Transformation team, who are responsible for shaping and delivering strategic transformation initiatives across the business. Working closely with Commercial, Product and Technology teams, you'll lead the development and execution of an ambitious AI roadmap, ensuring solutions are scalable, commercially impactful, and aligned with Entain's wider technology and AI strategy.
This is a unique opportunity to shape how AI is embedded across one of the world's leading sports betting and gaming businesses. You'll have the autonomy to influence strategy, work with senior stakeholders across the organisation, and deliver innovative AI solutions that create measurable business value. If you're passionate about using AI to transform customer experiences and drive commercial performance, we'd love to hear from you. Ready to lead the next chapter of AI innovation at Entain?
You Will:
- Own and deliver the UK & Ireland Commercial AI strategy and roadmap, ensuring alignment to business priorities and measurable commercial outcomes.
- Identify, prioritise and implement AI opportunities across customer experience, operations, marketing, safer gambling, and revenue growth initiatives.
- Lead the adoption of Generative AI, Agentic AI, machine learning and advanced analytics across digital and retail channels.
- Partner with Product and Technology teams to shape AI architecture, data platforms and operational frameworks that support scalable delivery.
- Act as the senior AI advisor to executive stakeholders, building business cases, influencing investment decisions, and driving successful adoption of AI solutions.
You Have:
- Significant experience leading enterprise-scale AI, data or digital transformation programmes with measurable commercial impact.
- A strong track record of developing and executing AI strategies that deliver customer, operational and revenue outcomes.
- Experience working across commercial, product, engineering and data teams within complex, matrix organisations.
- Deep expertise in AI technologies including Generative AI, Agentic AI and machine learning applications.
- Hands-on knowledge of cloud-based AI and data platforms, including AWS, GCP, MLOps frameworks and modern data architectures.
Benefits
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire you. Join us, and a great compensation package is just the beginning. You can expect to receive benefits like:
- A regular bonus and great pension.
- 25 days annual leave and all Bankholidays.
- Extra paid leave, including wellbeing and development days.
- Life assurance and Income Protection.
- Private healthcare and wellbeing support.
- A stake in our success through our ShareSave scheme.
Equal Opportunities.
If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you.
We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves.
We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage/civil partnership, or any other basis.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally
How we rate this
UKI AI Director at Entain rates 75 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
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Skills and AI tools this role asks for
Questions you could be asked
- How do you monitor a model once it's live, and how do you know it needs retraining?
- Tell me about a project where ai strategy was part of your work. What did you do?
- Tell me about a project where generative ai was part of your work. What did you do?
- Tell me about a project where machine learning was part of your work. What did you do?
- Tell me about a project where stakeholder management was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: ML Ops, AI Strategy, Generative AI, Machine learning, and Stakeholder Management. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project — this role expects it to be a running habit.
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