Level

Barclays

UX Researcher

AI in this role

Lead end-to-end UX research programmes to deliver customer insights and support innovative digital product experiences.

ai-automationux-researchuser-testingdata-analyticsprototypingcustomer-insights
Job Description

Purpose of the role

To deliver the collection and analysis of research into customer needs, experiences and interactions, to support the creation of beautiful, useful, and innovative experiences and communications for our 20m UK customers. To put the Customer Voice at the heart of everything we do. 

Accountabilities

  • Delivery of end to end research programmes which are highly synergistic with other research and analytics activities conducted by the business including Design/UX Research, Colleague research, quantitative research and CX tracking.
  • Collaboration with various departments including Design, Product, Channel, Marketing, Transformation and Technology, to brainstorm innovative design concepts, ensuring that research findings are integrated into all stages of the innovation cycle.
  • Development and testing of prototypes, mock-ups, or value propositions to support the analysis of concept development and usability feedback from customers and internal stakeholders.
  • Monitoring of emerging technologies, industry trends, design best practices, societal changes, and economic trends that may impact the Customer landscape and influence Barclays strategic decisions.
  • Utilisation of data analytics tools to extract insights from market research, customer surveys, and feedback sessions to identify new opportunities and understand evolving customer needs.
  • Management of all risk relating to the Insight process, (and in particular Data Privacy risk) including identification of potential risks, development of strategies to mitigate those risks, and maintenance of alignment with Chief Controls Office and Data Privacy Compliance.
  • Management of all Research programmes, including oversight of colleagues and their performance, implementation of departmental goals and objectives, oversight of department efficiency and effectiveness.

Analyst Expectations

  • To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
  • Requires in-depth technical knowledge and experience in their assigned area of expertise
  • Thorough understanding of the underlying principles and concepts within the area of expertise
  • They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
  • If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
  • OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
  • Will have an impact on the work of related teams within the area.
  • Partner with other functions and business areas.
  • Takes responsibility for end results of a team’s operational processing and activities.
  • Escalate breaches of policies / procedure appropriately.
  • Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
  • Advise and influence decision making within own area of expertise.
  • Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
  • Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
  • Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
  • Make evaluative judgements based on the analysis of factual information, paying attention to detail.
  • Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
  • Guide and persuade team members and communicate complex / sensitive information.
  • Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a UX Researcher where you’ll play a key role in understanding our customer’s needs, behaviours and pain points to inform design decisions and encourage insight led product development. You will be responsible for leading the creation and execution of research projects utilising both qualitative and quantitative methodologies. This role sits within the Barclays Insight and Experience Design (BiXD); a multidisciplinary design team made up of UX Researchers, UX and UI Designers, Copywriters and Design Ops holding a unique position, working on projects pan- bank. We are looking for someone that is a self-starter, can independently run research end to end and shines within a team of researchers.

To be successful in this role you should have: 

  • Hands-on experience and strong research craft knowledge covering a range of qualitative and quantitative research methodologies, to be used in both discovery research and design concept/ prototype research.

  • Strong experience in analysis and triangulation of insights, bringing together in a logical and engaging way that marries both AI automation and human judgement and expertise.

  • That you are a strong collaborator, building positive relationships with colleagues, stakeholders and external third parties, gaining their trust and creating research advocates. You’ll need to be able to collaborate with stakeholders of varying levels and lend your influence and experience to those conversations.

Some other highly valued skills include experience in:

  • Strong communication, storytelling and presentation skills to inspire and influence those around you.

  • Keen eye for detail and open to feedback, learning from others around you and seeking ideas to evolve own thinking and outputs.

  • Research recruitment experience and tactics, particularly in B2B or challenging to recruit industries.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills.

This role will be based in Northampton and Manchester.

How we rate this

UX Researcher at Barclays rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

AI AutomationUX ResearchUser TestingData AnalyticsPrototypingCustomer Insights

Questions you could be asked

  1. Tell me about a workflow you automated with AI tools, end to end.
  2. Tell me about a project where ux research was part of your work. What did you do?
  3. Tell me about a project where user testing was part of your work. What did you do?
  4. Tell me about a project where data analytics was part of your work. What did you do?
  5. Tell me about a project where prototyping was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: AI Automation, UX Research, User Testing, Data Analytics, and Prototyping. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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