AI Marketing Program Manager

Amazon is hiring an AI Marketing Program Manager in Shanghai, China. Level rates it ; you can apply on Level.

AI in this role

Build and ship AI-powered tools and agentic workflows to scale seller marketing programs across Rest of Asia markets.

ai-toolsagentic-workflows

ai-agentsproduct-managementmarketingai-integrationlocalizationa-b-testing

Amazon Global Selling is on a mission to help businesses of all sizes start local and grow global. We help Asia local businesses directly reach new customers around the globe across Amazon's 19 overseas marketplaces. Today, more than 50% of Amazon's total sales come from third-party sellers, and our team plays a critical role in driving that growth.

The Rest of Asia (ROA) Central Marketing team drives seller launch and success across Taiwan, Korea, Vietnam, and Southeast Asia. We focus on two areas: activating small and medium-sized sellers at scale through communication programs, and bringing Amazon's central product marketing programs to ROA sellers in ways that fit each market. We leverage marketing capabilities and AI tools proven in China, and we work with each country team to decide what fits their sellers, rather than applying one approach everywhere.

We are looking for an AI Marketing Program Manager who is both a marketer and a builder. You will build AI-powered tools and workflows that help marketers across ROA work faster and engage sellers with more relevant content. You will lead how AI is introduced into our marketing programs, from identifying where it adds value to measuring the results. You will also serve as the marketing owner for a specific domains, judging which programs fit ROA sellers and partnering with the business teams that own that domain. Success means AI tools that country teams actually use, and measurable improvement in how ROA sellers launch and grow on Amazon.

Key job responsibilities
- Build and ship AI-powered tools and agentic workflows for ROA marketing, such as content generation, localization, and seller communication, taking them from prototype to production.
- Map the AI tools already built by central and country teams, identify where AI can improve ROA marketing programs, and decide whether to reuse, adapt, or build.
- Own go-to-market for AI tools across ROA: position each tool for its target users, launch it with country teams, provide playbooks and training, and measure usage and business impact through A/B tests or holdout groups.
- Serve as the marketing owner for domains: assess which central programs and content fit ROA sellers, provide localization guidance, and act as the main marketing contact for the domain's business partners.
- Analyze seller and market data to uncover growth opportunities in your domain, and turn findings into recommendations that country teams can act on.
- Partner with BI, product, and engineering teams on data access and tool integration, and escalate blockers early.

About the team
Our team is focused on building marketing programs that deliver meaningful results for customers and the business alike. We value collaboration, experimentation, and a willingness to learn from both successes and setbacks. We are committed to creating an inclusive environment where every voice contributes to our shared mission.

Basic qualifications

- Bachelor's degree
- Experience performing statistical analysis of data using SQL, Excel and other tools
- 2+ years of professional non-internship marketing, growth marketing, or e-commerce operations experience
- Experience building AI-powered or automated tools or workflows (e.g., LLM APIs, Python, or low-code platforms) deployed for business use
- Speak, write, and read fluently in Chinese and English

Preferred qualifications

- Experience working with teams across APAC region
- Experience in cross-border e-commerce, marketplace seller, or SMB marketing
- Experience owning an AI-powered tool or agentic workflow end to end, from design through post-launch iteration, used across multiple teams or markets with measurable business impact

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

AI Marketing Program Manager at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Key facts

AI Marketing Program Manager is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The role is based in CN, 31, Shanghai.
The job was posted on October 14, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

AI agentsProduct ManagementMarketingAI IntegrationLocalizationA B TestingAI ToolsAgentic Workflows

Also common in marketing jobs at this level

AWS Generative AI Machine learning Azure Databricks CUDA

Pay

Typical marketing job: $146k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

How do you decide when an AI agent can act on its own versus asking for approval first?
Tell me about a project where product management was part of your work. What did you do?
Tell me about a project where marketing was part of your work. What did you do?
Tell me about a project where ai integration was part of your work. What did you do?
Tell me about a project where localization was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: AI agents, Product Management, Marketing, AI Integration, and Localization. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

Want an expert to read your CV for this job?

Free. Send your CV and the role you want next. We reply by email within 2 to 4 business days.

Get a free CV review Check your resume with the ATS resume checker

Get new marketing jobs (Works on AI ●●●○ or higher) by email

One email a week with the new marketing jobs (Works on AI ●●●○ or higher), each rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.

Free. One email a week. Unsubscribe in one click.