Level

Amazon

Applied Scientist II, Sponsored Products and Brands Off-Search

AI in this role

ragfine-tuning
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.


Key job responsibilities
This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to:

- Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences.
- Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life.
- Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization.
- Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling.
- Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team.

A day in the life
As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science.

About the team
The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.

Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond!

Basic qualifications

- PhD, or Master's degree and 4+ years of CS, CE, ML or related field experience
- 3+ years of building models for business application experience
- Experience programming in Java, C++, Python or related language
- Strong foundation in GenAI, large language models, machine learning, deep learning, probabilistic modeling, and/or optimization.
- Experience developing and deploying models in real-world production environments.

Preferred qualifications

- Proven expertise in Generative AI, foundation models, LLMs, and/or fine-tuning and customization for downstream tasks.
- Hands-on experience in ads ranking, retrieval, recommendation systems, search, or personalization at web scale.
- Deep understanding of multi-modal modeling, few-shot learning, retrieval-augmented generation (RAG), or reinforcement learning from human feedback (RLHF).
- Experience with online experimentation, A/B testing frameworks, and metrics design for advertising or e-commerce.
- Demonstrated ability to communicate complex technical topics clearly to both technical and non-technical audiences.
- Experience in computational advertising, including familiarity with auction theory, ad economics, and advertiser performance metrics.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.



USA, NY, New York - 172,400.00 - 223,400.00 USD annually
USA, WA, SEATTLE - 142,800.00 - 193,200.00 USD annually

How we rate this

Applied Scientist II, Sponsored Products and Brands Off-Search at Amazon rates 94 out of 100 for how much of the daily work is AI. That makes it Builds AI (AI Level 4 of 4). The level is about AI in the job, not seniority.

Classification

Builds AI. The job is building AI systems.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

RAGFine Tuning

Questions you could be asked

  1. How would you design a retrieval step so the model answers from real data instead of guessing?
  2. Walk me through fine-tuning a model: what data did you use, and how did you check the result?
  3. How would you decide a model or AI system is ready to ship?
  4. Tell me about a time a model underperformed in production. How did you find out, and what did you change?

Adapt your resume

  • List these exact terms on your resume: RAG and Fine Tuning. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
  • Lead with what you built, trained or shipped — this role is judged on the AI system itself, not the tools around it.

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