Area Sales Manager - VELYS

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Area Sales Manager – VELYS Digital Surgery

Work with Industry-Leading Robotics & Digital Surgery Technology

Location - Hyderabad

Lead the Future of Orthopaedic Innovation

DePuy Synthes, part of the Johnson & Johnson MedTech family, is transforming orthopaedic surgery through innovative digital technologies and robotics solutions. Our VELYS Digital Surgery platform is redefining surgical precision, efficiency, and patient outcomes. As we continue to expand our digital surgery footprint, we are seeking a dynamic and results-driven Area Sales Manager – VELYS to lead commercial success and accelerate adoption across the region.

THE OPPORTUNITY

An exciting opportunity exists for a Area Sales Manager – VELYS Digital Surgery to lead the commercial growth and strategic adoption of the VELYS platform across the region. Reporting to the General sales manager-Velys, this leadership role will drive regional sales performance, surgeon conversion strategies, digital surgery ecosystem development, and team capability building.

The successful candidate will lead and mentor a team of Business Development Managers and District account manager Education, Clinical Support, and Key Opinion Leaders to accelerate VELYS utilization and market share growth.

This role requires a highly strategic commercial leader with a strong ability to influence stakeholders, develop talent, and execute growth strategies within a complex healthcare environment.

KEY RESPONSIBILITIES

Commercial Leadership

• Drive regional revenue growth and achieve/exceed VELYS Digital Surgery sales targets.
• Develop and execute regional business plans aligned with national growth objectives.
• Identify opportunities to expand robotic and digital surgery adoption across target accounts.
• Lead strategic account planning and customer engagement initiatives.

Surgeon Conversion & Smart Surgery Adoption

• Oversee and support surgeon conversion plans developed by Business Development Managers.
• Partner with sales teams to identify high-value conversion opportunities and accelerate adoption pathways.
• Develop regional strategies to maximize utilization of VELYS technologies.
• Monitor conversion progress and implement corrective actions where required.

Team Leadership & Development

• Lead, coach, and develop a high-performing team of Business Development Managers and sales professionals.
• Establish clear performance objectives and accountability measures.
• Provide ongoing field coaching and leadership support.
• Foster a culture of collaboration, innovation, and customer excellence.

Customer & Stakeholder Engagement

• Build strong relationships with orthopaedic surgeons, hospital executives, procurement stakeholders, and clinical teams.
• Collaborate with professional education teams to support training and clinical adoption programs.
• Engage with key opinion leaders to promote best practices and advocacy for digital surgery technologies.

Strategic Business Management

• Analyze market trends, competitive activity, and customer insights to inform strategic decisions.
• Manage regional forecasting, pipeline management, and resource allocation.
• Drive cross-functional collaboration to ensure successful implementation and customer satisfaction.
• Support business case development and value-based selling initiatives.

QUALIFICATIONS & EXPERIENCE

It's All About You

• Bachelor's degree in Health Sciences, Biomedical Engineering, Physiotherapy, Business, Medical Sciences, or related discipline.
• Minimum 8-10 years of successful sales experience within medical devices, orthopaedics, surgical technologies, capital equipment, or healthcare solutions.
• Previous leadership experience managing high-performing sales teams preferred.
• Demonstrated success in driving surgeon conversion, market development, and complex sales cycles.
• Strong understanding of orthopaedic workflows, operating theatre environments, and healthcare systems.
• Experience with robotics, navigation, digital surgery platforms, or enabling technologies is highly desirable.

KEY COMPETENCIES

• Strategic Thinking & Business Acumen
• Sales Leadership & Talent Development
• Customer-Centric Mindset
• Commercial Negotiation & Influencing Skills
• Change Management & Innovation Leadership
• Data-Driven Decision Making
• Cross-Functional Collaboration
• Executive Presence & Communication Excellence
• Complex Problem Solving
• Stakeholder Management

WHAT SUCCESS LOOKS LIKE

• Achievement of regional VELYS sales and utilization targets.
• Successful execution of surgeon conversion strategies.
• Growth in robotic-assisted procedure volumes and market share.
• High-performing and engaged sales team.
• Strong customer satisfaction and long-term strategic partnerships.
• Expansion of digital surgery adoption across key accounts.

COMPANY CULTURE

• Competitive remuneration and incentive package.
• Continuous professional development and leadership training.
• Access to world-class robotics and digital surgery technologies.
• Inclusive, flexible, and diverse work environment.
• Talent and leadership development programs.
• Opportunity to shape the future of orthopaedic digital surgery.

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