Art Director, Generative AI (Contract)

AI in this role

runway

prompt-engineering

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role:

We’re looking for an Art Director, Generative AI to help evolve how our creative and product teams design, prototype, and produce work.

This role combines generative AI, creative production, and design systems. You’ll help maintain and evolve scalable design systems while exploring emerging AI tools that enable us to create high-quality imagery, video, and marketing assets faster and at scale.

As Art Director, Generative AI, you will architect and operate the technical infrastructure behind SoFi’s Creative Studio production workflows. You bring deep hands-on fluency in Figma Weave, Runway, and other node based design apps. and you know how to stitch those tools together into production-grade systems that scale.

What you’ll do:

AI Workflows: Design, build, and maintain automated creative production workflows.
AI-Driven Asset Generation: Leverage Figma Weave and emerging AI tools to generate, iterate, and scale imagery for our centralized image library. Leverage Figma Motion to create web-ready marketing assets and motion.
Creative Collaboration: Partner closely with Art Directors and Interactive Designers to rapidly prototype visual concepts and translate creative direction into production-ready imagery, video, and digital assets.
Workflow Innovation: Identify opportunities to use AI, automation, and emerging technologies to make creative workflows faster, more scalable, and more efficient.
Systems & Scale: Turn successful experiments into repeatable workflows, templates, and systems that can be adopted across the creative organization.
Explore & Experiment: Stay current with emerging generative AI capabilities across image, video, animation, and creative production.

What you’ll need:

Experience Level: 4+ years of relevant experience in AI generative imagery and Video, working on or building design systems at scale, and digital asset creation within an agency or in-house studio setting (IC3/IC4 level).
Hands-on proficiency with Figma Weave, Runway or generative AI imagery and video creation including custom node development, pipeline design, and troubleshooting.
Solid understanding of generative AI models, image generation pipelines, and prompt engineering best practices.
Strong visual design and creative production skills.
Ability to translate creative direction into high-quality, production-ready assets.
A high bar for quality and a sense of ownership over the systems and outputs you build.
Strong collaboration skills and experience working with designers and creative teams.
Experience in digital marketing, campaign production, or creative operations is a strong plus.

Nice to have:

You’re a designer, systems thinker, and creative technologist who understands both the fundamentals of scalable design systems and the rapidly evolving possibilities of generative AI.

You’re excited to experiment with new tools, but more importantly, you know how to turn those experiments into useful, repeatable workflows that help creative teams make better work, faster.

Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

How we rate this

Art Director, Generative AI (Contract) at SoFi rates 50 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Key facts

Art Director, Generative AI (Contract) is an open job at SoFi.
Level rates this role AI Level 2 of 4: Uses AI.
The role is based in CA - San Francisco HQ.
The job was posted on August 31, 2026.
Seniority: executive.
Applications are handled by SoFi. Apply on SoFi

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Prompt EngineeringRunway

Questions you could be asked

How do you structure and test a prompt to get consistent output from a language model?
Walk me through how you've used Runway in your day-to-day work.
This role expects you to use AI tools as part of the job. Which ones have you used, and for what?
Tell me about a time an AI tool got something wrong. How did you catch it?

Adapt your resume

List these exact terms on your resume: Prompt Engineering and Runway. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list — this role treats it as a required part of the job.

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