Associate Director, Brand & Content Marketing UK (Maternity Cover)

AI in this role

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THIS ROLE
This is an individual contributor role that owns content marketing, talent management, and brand development initiatives for Audible UK. The role focuses on a hands-on orchestration of high-impact marketing campaigns while building relationships with creators and stakeholders across the audio entertainment landscape. You will drive awareness and engagement through innovative campaigns, manage talent relationships, and develop social-first strategies that elevate Audible's presence in the entertainment industry.

This role is open on a 6-month contract.

As an Associate Director, Brand & Content Marketing, you will...
- Devise and deliver high-impact marketing campaigns for key titles from the portfolio, as well as selected brand & social initiatives
- Work with internal local and global stakeholders to consult on how channels could be activated to support their projects (e.g., major content releases, brand campaigns, member communications, etc.) while acting as a social champion to ensure social is brought in early and thoughtfully
- Drive awareness, consideration and listening starts for Audible content, as well as brand love more broadly
- Identify and own social-first initiatives which compliment IP activations driving engagement
- Engage with the Content commissioning team, talent and IP owners on campaign creative strategy, origination and approvals
- Work with the Awareness Media team on paid media strategy for select titles and ensuring title and brand campaigns are given the best opportunity for success
- Brief creative partners and agencies with a view of creating premium assets which position the content as the next “must listen” and reaffirms Audible’s credentials within the wider entertainment industry
- Stay close to trends and devising tactical and reactive strategies with our Social Media agency to drive notoriety and impact for Audible titles.
- Work with internal partners and agencies to create insightful and actionable post campaign reporting and analysis that can improve the efficacy and quality of Audible campaigns
- Liaise with internal stakeholders (Marketing teams, Legal, Editorial, Business Affairs, Studios, etc.) on the delivery of quality and timely Original Content assets
- Work with the in-house AV team on the capture of materials where relevant and representing Audible and the Marketing team on shoots, both in-house and on-location

ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

Basic qualifications

- Experience prioritizing and delivering projects on time in a fast-moving environment
- Experience demonstrating strong analytical abilities and confidence in the use of data
- Speak, write, and read fluently in English
- Experience working in digital businesses
- Experience in a marketing, PR, social or content team, with recent experience in a content marketing role that drives measurable results
- Campaign management skills across paid, owned and earned
- Experience running social media community management
- Experience working with TikTok and other social platforms with demonstrable campaign successes
- Experience managing agencies or freelance creatives
- Business professional communication skills both in spoken and written English

Preferred qualifications

- Experience working in digital businesses
- An understanding of digital content services (either download to own and/or streaming)
- Have a passion for audiobooks, podcasts, or the wider literary world and have the ability to share that passion with others
- A ‘culture vulture’ who is motivated by contributing to the cultural landscape and platforming stories that need to be heard
- Communication skills, ability to foster successful relationships with internal and external stakeholders
- Analytical skills and a solid understanding of success metrics
- Bias for action and the ability to get things done
- Excellent organization and administrative skills
- Experience working with talent and agent liaison

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Associate Director, Brand & Content Marketing UK (Maternity Cover) at Amazon rates 33 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.