AVP, Personal Loan Sales

SUMMARY / INTRODUCTION

The AVP, Personal Loan is responsible for leading the assigned sales team to achieve personal loan targets and identify cross-selling opportunities. The role focuses on acquiring quality business, strengthening customer relationships, and improving portfolio revenue. It also ensures that sales activities comply with the bank’s credit, fraud, operational, and service standards.

KEY RESPONSIBILITIES

• Lead the assigned sales team to achieve or exceed monthly sales targets and overall business objectives.
• Plan and monitor daily sales activities, team outputs, and performance through CRM and digital platforms.
• Develop new business opportunities in collaboration with Employee Banking, branches, and internal stakeholders.
• Ensure all sourced applications meet the bank’s credit, fraud, compliance, and documentation requirements.
• Strengthen customer relationships by reviewing customer feedback, NPS scores, and service-related concerns.
• Monitor sales performance, application errors, deferrals, attrition risks, and portfolio progress through weekly and monthly MIS reports.
• Coach team members, address training requirements, recognize high performers, and support performance improvement.
• Promote cross-selling opportunities, market visibility, product awareness, and sales growth through meetings, promotional activities, and roadshows.

REQUIREMENTS / QUALIFICATIONS

• University degree or equivalent qualification.
• 3–5 years of experience selling banking products or working within the financial services industry.
• Strong leadership, team management, sales, negotiation, and relationship-management skills.
• Good knowledge of retail banking products, credit requirements, and market competition.
• Strong computer, organizational, reporting, and performance-tracking skills.
• Ability to work effectively in a competitive and multicultural environment.
• Strong commitment to policies, procedures, service standards, and the bank’s Code of Conduct.

Preferred/Beneficial

• Sales diploma or professional sales certification.
• Previous experience in a similar sales leadership role.
• Experience working with Employee Banking, branch networks, and cross-functional banking teams.
• Knowledge of CRM, Microsoft Tasks, and other digital sales-management platforms