Communications Manager, Small Business Empowerment, Selling Partner Services Communications

Amazon is hiring a Communications Manager, Small Business Empowerment, Selling Partner Services Communications in Seattle, United States. It pays $140k-$188k a year and Level rates it ; you can apply on Level.

AI in this role

The Amazon Communications team is seeking a driven, creative, and savvy communications professional for the high-visibility role of Comms Manager, Small Business Empowerment. You will lead proactive communications and storytelling around the many ways Amazon empowers and supports the success of small businesses. You will collaborate with stakeholders within the Selling Partner Services business to provide communications counsel on business decisions, uncover new story angles and small business feature opportunities, identify trends and insights to support broader small business-focused narratives, and drive communications for key business announcements, shopping events, and moments. You will also partner directly with Amazon's independent selling partners, entrepreneurs, founders, and artisans to craft impactful narratives around how they are growing their businesses with Amazon.

This role is located in Seattle, WA.

You are a self-starter who can clearly formulate and communicate comms recommendations and plans to both peers and executives, drive collaborative decisions, build relationships internally and externally, and deliver results. You are also comfortable collaborating with stakeholders and teams across disciplines to develop comprehensive comms campaigns. Additionally, this role will consistently work with a range of media contacts across local and national, ecommerce trade, consumer, and business publications, including nontraditional media such as podcasts, Substack, newsletters, and social media. You bring strong media relations experience and a keen eye for new and emerging channels.

The ideal candidate will have strong consumer and/or corporate communications experience, a track record of successfully managing proactive announcements with coverage results, and media relations expertise in pitching proactive stories on a national and local scale, while managing issues and reactive storylines. You are passionate about supporting our selling partner community, particularly small and medium-sized businesses, and highlighting Amazon’s support for this community through creative communications campaigns.

Key job responsibilities
- Lead communications strategy for how Amazon supports small businesses as part of its selling partner community
- Develop and execute announcements, launches, and narratives that generate results
- Provide strategic counsel to executives and business teams on messaging and positioning
- Work cross-functionally to create feature opportunities for small business owners in Amazon’s store
- Cultivate and manage relationships with top-tier media contacts
- Write and evolve storylines and talking points in a thoughtful and strategic way
- Build, guide, and execute comms plans, including communicating plans internally and securing leadership approvals
- Navigate complex, fast-moving, and unexpected communications challenges
- Identify opportunities to create news moments and develop strategic recommendations
- Help manage a third-party agency to support comms activities
- Willingness to represent Amazon as a spokesperson

Basic qualifications

- 7+ years of recent professional communications or public relations experience
- Bachelor's degree

Preferred qualifications

- Consumer or Corporate communications experience
- Ability to successfully manage proactive announcements with coverage results
- Media relations expertise in pitching proactive stories on a national and local scale, and managing issues and reactive storylines

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 139,500.00 - 188,300.00 USD annually

How we rate this

Communications Manager, Small Business Empowerment, Selling Partner Services Communications at Amazon rates 32 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Key facts

Communications Manager, Small Business Empowerment, Selling Partner Services Communications is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is $140k-$188k a year.
The role is based in US, WA, Seattle.
The job was posted on October 16, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon