Director, Product Marketing (Core Media)

AI in this role

Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities around us, too. You can do outstanding work here. Work you couldn't do anywhere else. It's up to you to make it happen. Bloomberg Media is looking for a Director of Product Marketing to lead commercialization of our core advertising portfolio. Reporting to the Global Head of Product Marketing, you'll own how these products are positioned, launched, and adopted by advertisers, agencies, and our global sales teams.
This is an individual-contributor role for someone who can move fluidly from strategy to execution — shaping positioning and pricing input at a senior level, evolving and differentiating premium media products in a changing advertising market, and building the materials that bring it to life for sellers and clients.
Job Duties & Expectations
Positioning & Go-to-Market

Develop differentiated positioning and messaging primarily across video and display with additional responsibility over audio, newsletters, and print, translating product capabilities into clear, buyer-relevant value propositions
Own product marketing strategy for launches and major enhancements, defining target customers, value props, proof points, and sales-readiness requirements
Partner with regional teams to adapt global narratives to local markets

Portfolio Management

Influence product roadmap and major enhancements using market and customer insight
Identify portfolio growth opportunities based on buyer behavior, competitive change and product performance
Advise senior Sales/Product leadership on changing agency and advertiser buying behavior

Sales Enablement

Develop one-sheets, launch decks, battlecards, FAQs, and training for the media portfolio, and lead the enablement sessions that put them to work
Build clear guidance on product fit by objective, category, and campaign strategy to help sellers and clients navigate the portfolio

Market Insight & Performance

Track the competitive landscape across premium publishing and media, and turn insight into positioning and objection-handling guidance
Partner with campaign planning and measurement teams to build credible proof points and support case study development
Use adoption data and competitive perspective to refine product messaging and market penetration strategy
Build infrastructure for systematically gathering and leveraging seller, client and agency insight and feedback for core-media product priorities, optimizations, and sunsetting decisions

Pricing & Packaging

Bring customer, competitive, and market perspective into pricing and packaging discussions led by Yield, and translate approved decisions into clear sales narratives

Salary Range = 145,000 - 180,000 USD Annual + Benefits + Bonus
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.

We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.
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How we rate this

Director, Product Marketing (Core Media) at Bloomberg rates 37 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.