AmazonEmail Marketing Specialist, Nurture, AWS Integrated Demand Center
AI in this role
Email Marketing Specialist at AWS managing nurture campaigns, audience segmentation, and lifecycle journey builds.
Key job responsibilities
• Execute email campaigns for assigned nurture programs, including audience list pulls, journey builds, and A/B test setup
• Build and deploy multi-touch nurture campaigns that drive prospect engagement and pipeline progression
• Monitor and optimize nurture campaigns to improve engagement, conversion rates, and pipeline velocity based on established playbooks and manager guidance
• Track and report on email campaign performance, including engagement metrics, funnel progression, and contribution to program goals
• Prepare regular campaign performance summaries and surface optimization opportunities to peers and managers
• Support decisions on nurture cadence, content sequencing, and suppression/targeting logic by gathering data and preparing recommendations
• Develop technical and creative briefs for nurture campaigns in partnership with IDC core teams, marketing operations, and creative teams
• Coordinate with stakeholders across core campaign teams, marketing operations, localization, and creative teams to keep campaigns on track
Follow team processes and contribute to documentation of email best practices
A day in the life
You'll start your mornings pulling campaign performance reports and flagging what's working and what needs attention. Midday often means building or QA-ing email journeys — setting up suppression rules, checking audience segments, or launching an A/B test. Afternoons might involve preparing a performance readout for your manager, coordinating with a creative team on an upcoming build, or updating campaign tracking documents. Some weeks are heavy on hands-on campaign execution; others involve more reporting and coordination. You'll learn quickly by doing — and you'll have experienced teammates and a supportive manager to help you grow.
About the team
We're a global email marketing team focused on helping cloud customers discover the right solutions at the right time. We design and optimize nurture programs that guide prospects through their decision-making journey — from early awareness to active evaluation. You'll work alongside experienced email strategists, marketing partners, and content creators who care deeply about the customer experience. We test constantly, share learnings openly, and invest in developing our team members. If you like getting hands-on with campaigns, learning from data, and seeing the direct impact of your work on how customers engage, you'll feel at home here.
Basic qualifications
- 2+ years of professional non-internship marketing experience
- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
- Knowledge of email best practices and a/b testing methodologies within Marketo
- Experience analyzing data and best practices to assess performance drivers
Preferred qualifications
- Experience in designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, NEW YORK - 66,300.00 - 113,700.00 USD annually
USA, WA, Seattle - 80,200.00 - 103,400.00 USD annually
How we rate this
Email Marketing Specialist, Nurture, AWS Integrated Demand Center at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where email marketing was part of your work. What did you do?
- Tell me about a project where campaign management was part of your work. What did you do?
- Tell me about a project where segmentation was part of your work. What did you do?
- Tell me about a project where a b testing was part of your work. What did you do?
- Tell me about a project where marketing operations was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Email Marketing, Campaign Management, Segmentation, A B Testing, and Marketing Operations. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
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