Experiential Marketing Associate
AI in this role
Manage end-to-end event execution and experiential marketing campaigns to drive brand awareness.
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
We're hiring an Experiential Marketing Associate to join the Marketing team and help bring Coinbase to life through high-impact events and experiences. This team plans and executes events that drive brand awareness, deepen customer relationships, and support business goals across Consumer and Institutional audiences. You'll own the full lifecycle of event execution, from concept through post-event reporting, and coordinate across internal teams and external vendors to deliver polished, on-brand experiences that connect Coinbase with customers, partners, and the broader crypto community.
What you'll do:
- Own end-to-end event execution across Coinbase's experiential marketing calendar, managing logistics including venue sourcing, vendor coordination, contract negotiation, budgets, and attendee management.
- Coordinate with internal stakeholders across Marketing, Sales, Product, and Communications to align event programming with business priorities and ensure seamless delivery.
- Build and maintain event project plans, timelines, and run-of-show documents, tracking all milestones from pre-event planning through post-event wrap-up.
- Support creative development for event experiences, collaborating with design and brand teams on invitations, signage, branded materials, and on-site activations.
- Track event budgets, manage vendor invoices, and reconcile expenses to ensure programs are delivered within approved spend.
- Measure event performance by compiling post-event reports with attendance data, engagement metrics, and attribution to pipeline or revenue goals.
Required Skills and Experience:
- 2+ years of experience in event management or experiential marketing, with demonstrated ownership of end-to-end event logistics and execution.
- Proven ability to manage multiple events simultaneously, maintaining quality and meeting deadlines across overlapping timelines.
- Hands-on experience with vendor and venue management, including contract negotiation and budget tracking.
- Proficiency with event management platforms (e.g., Splash, Eventbrite, Cvent) and project management tools (e.g., Asana, Monday.com).
- Track record of compiling post-event reporting with measurable outcomes such as attendance targets, engagement rates, or attribution to leads and revenue.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):$100,725—$118,500 USD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
How we rate this
Experiential Marketing Associate at Coinbase rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where event management was part of your work. What did you do?
- Tell me about a project where experiential marketing was part of your work. What did you do?
- Tell me about a project where logistics was part of your work. What did you do?
- Tell me about a project where budgeting was part of your work. What did you do?
- Tell me about a project where vendor management was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Event Management, Experiential Marketing, Logistics, Budgeting, and Vendor Management. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
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