Growth Manager
AI in this role
Drive customer acquisition and viewership growth strategies for Prime Video AVOD business in India.
We are looking for a versatile Growth Manager who is responsible for designing and executing the strategy to drive Prime Video AVOD growth in India. This person will lead programs and initiatives to drive customer acquisition, viewership growth, and audience building for Prime Vidoe AVOD business. They will work in collaboration with Product, Programming, Marketing, Engagement, and Content teams to define priorities and key projects that drive growth. This role will also focus on upper funnel growth, industry benchmarking, and deep customer understanding. As a result of the broad scope and critical nature of the position, the role will interact with leadership at multiple levels.
Key job responsibilities
- Drive growth and customer acquisition initiatives for AVOD across teams in India
- Create and execute comprehensive strategies in partnership with central marketing team to bring new customers to Prime Video AVOD across all channels — web, mobile, Living Room Devices
- Own and present to senior leadership key performance metrics on customer acquisition, viewership and top of funnel growth
- Build and leverage strategic relationships with internal and external partner teams to drive key performance metrics
- Drive rapid experimentation, measurement, and iteration; use data to measure and understand customer behaviour and apply those insights broadly
- Collaborate with other teams of the Prime Video org including Marketing, Product, Business Intelligence, Programming, Finance, Engagement to drive customer acquisition and viewership growth
A day in the life
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About the team
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Basic qualifications
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience in streaming, digital media, consumer internet businesses or business consulting
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional growth programs
- Experience managing and measuring performance across various channels
- Experience build and driving strategy and plans through stakeholder management
Preferred qualifications
- Experience managing external partners to develop growth or marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Understanding of the Indian entertainment and content ecosystem
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
How we score this
Growth Manager at Amazon scores 0 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.
AI Level 1. The work itself involves no AI, or AI only appears as scenery, such as a company tagline.
- AI Level 480 to 100
- AI Level 360 to 79
- AI Level 240 to 59
- AI Level 10 to 39
Bands come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where growth marketing was part of your work. What did you do?
- Tell me about a project where customer acquisition was part of your work. What did you do?
- Tell me about a project where data analysis was part of your work. What did you do?
- Tell me about a project where cross functional leadership was part of your work. What did you do?
- Walk me through how you've used Excel in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Growth Marketing, Customer Acquisition, Data Analysis, Cross Functional Leadership, and Excel. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
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