Head of Theatrical Marketing, Amazon MGM Studios International Theatrical Marketing

AI in this role

Lead theatrical marketing campaigns and strategies for Amazon MGM Studios releases in India.

theatrical-marketingcampaign-managementbudgetingstrategystakeholder-management

Amazon MGM Studios is seeking a Head of India Theatrical Marketing. The candidate will architect and execute large-scale marketing campaigns for our ambitious slate of theatrical releases in collaboration with US and global theatrical teams as well as key local territory colleagues and stakeholders. This role is responsible for developing and executing local marketing strategies that drive awareness, engagement and box office performance, in alignment with global campaign objectives. This role requires managing concurrent releases, and pivoting quickly in response to audience reception. You'll oversee budgets that leverage both traditional theatrical and digital channels to maximize impact. This role functions as the key point of contact for all aspects of theatrical marketing for Amazon MGM Studios within India. This position will report into the Head of International Theatrical Marketing.

Key job responsibilities
• Develop and lead theatrical marketing campaigns in India that delight audiences and drive box office success for Amazon MGM Studios' films, specifically tailored to the territory while aligning to international and global film strategies.
• Implement tactics to drive experimentation through qualitative and quantitative campaign optimization, with a focus on real time campaign refinement
• Grow and maintain strategic relationships with key industry players in the India market.
• Build marketing budget allocation and optimize spending across channels.
• Work closely with Publicity personnel to maximise this critical part of the overall marketing mix
• Work closely with local and international Distribution leadership, especially around Exhibitor Marketing efforts and overall P&L scenarios
• Lead and direct relevant internal and external agency support in territory to deliver these best in class marketing campaigns
• Manage and mentor local marketing team and coordinate with regional and international teams.

Basic qualifications

- 10+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience driving direction and alignment with cross-functional teams
- Experience with communication, presentation, and negotiation
- Deep knowledge and Extensive experience in theatrical marketing within India
- Proven track record in marketing leadership roles within a global media company
- Deep understanding of the Indian digital landscape, consumer behavior and cultural trends

Preferred qualifications

- Track record of launching successful theatrical releases in the India market
- Experience operating in fast-paced, ambiguous environments, with overlapping launch dates and priorities
- Experience working with filmmakers, exhibitors and key influencers
- Strong understanding of both traditional theatrical marketing and digital platforms
- Bachelor's degree or industry-equivalent experience in Marketing, Business Administration, or related field

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How we rate this

Head of Theatrical Marketing, Amazon MGM Studios International Theatrical Marketing at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Theatrical MarketingCampaign ManagementBudgetingStrategyStakeholder Management

Questions you could be asked

Tell me about a project where theatrical marketing was part of your work. What did you do?
Tell me about a project where campaign management was part of your work. What did you do?
Tell me about a project where budgeting was part of your work. What did you do?
Tell me about a project where strategy was part of your work. What did you do?
Tell me about a project where stakeholder management was part of your work. What did you do?

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List these exact terms on your resume: Theatrical Marketing, Campaign Management, Budgeting, Strategy, and Stakeholder Management. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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